French Families Board the Train for a Summer Holiday Experience

I read an article recently where SNCF President Guillaume Pepy spoke of the many different initiatives that his company was going to use to draw people onto trains; from their “Zen” and “Zap” zones on IdTGVs to the more generic provision of WiFi and plugs on the trains. Now SNCF have released another more ‘experimental’ concept coach. Family only! 

http://www.eta.co.uk/Rail-company-launches-noisy-carriages-for-famillies/12074  

Is this going to be as successful as their IdTGV ideas on the Paris – Marseille and Paris Montpellier Routes? Surely they’ll add a quiet coach too so that parents could take it in turns to go and have five minutes peace and quiet from time to time ;-)