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Philip Martin

Head of Marketing Amadeus Rail

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  • Fulfilling the "total trip experience"!

    How exactly will High Speed Rail connect to airports? according to the Californian HSR blog success will depend heavily on getting the last mile transfer between platforms and terminal and other details right. This fact is becoming more and more relevent when customers seek that elusive "total trip experience". Providing tickets or electronic access to services that reach the city centre from an airport is a welcome next step when purchasing before flying. However, what is needed is the knowledge that you can get to your final point or destination. Some airport express services such as Friendly Limousine Services (Japan) or KLIA Ekspres are achieving that by completing the final journey. What other initiatives are out there?  

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    Philip Martin's avatar

    12 May 2009

    Posted by: Philip Martin

    1 Comment so far...

  • A stitch in time saves £9 Billion...

    In Britain 99 million working days and an additional ₤9bn are added to the economy through commuter’s use of “on the move” technology according to a recent report by CBS Outdoor. This “on the move” technology includes Laptops and BlackBerrys amongst other forms, and is generally utilised to good effect whilst commuting on public transport. This commuting culture in Britain is extended across most of Western Europe and in these countries rail is one of, if not the preferred method of public transport. (http://www.cbsoutdoor.co.uk/web/Research/Key-research-projects.htm)

    Rail holds this position for a number of reasons; speed, direct city centre to city centre travel and comfort among others, but as Arbelado Carillo, the director general of Renfé points out, “it’s not just speed, not just the chronometer factor, but also the fact that it allows you to make so much better use of your time…we offer the people the chance to get going with their working day in an office space that is enticingly different, placid and agreeable, on an aeroplane it is time lost.” He continues this theme in another interview with The Guardian, “Time spent in a train is time won… In a train you can work, read, talk, use the internet, eat or simply relax and enjoy the journey. With a plane, the only objective is to arrive.” Guillaume Pepy is also quoted as saying something similar, “I like to think in terms of people gaining time on trains rather than spending it.”

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    Niall Mackenzie's avatar

    29 Apr 2009

    Posted by: Niall Mackenzie

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  • When “going green” comes to be an exasperating experience!

    Have you ever tried to book a return rail ticket from London to Rome? 

    The website responsibletravel has asked a panel to book return rail and air tickets from the UK to Barcelona, Rome, Brussels and Munich on the internet and found that despite 98% of the participants being able make bookings with airlines only 33% were successful in acquiring rail tickets…and those that did manage to book the train took twice as long to do so.

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    Jorge Muniz's avatar

    10 Mar 2009

    Posted by: Jorge Muniz

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