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Head of Marketing Amadeus Rail

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In times of a recession does bigger mean better?

In these difficult times of a recession, railways could look towards the airlines for some ideas on how to cut costs and take advantages of being part of a membership. In a recent article on Star Alliance http://is.gd/M8NZ the member airlines are taking advantage of being a larger group. Ordering blankets from one supplier as a group has its advantages of bargaining a lower price because there is a larger order. I've put this article under deregulation, where we would expect a certain amount of competitiveness throughout the next 2-3 years as cross border territories open up. However, why not look to create a bond in the early stages and find synergies between services - this will surely provide the end consumer with a better deal too.

2 Jun 2009

Posted by: Philip Martin

	pan-european rail schedules for all
	one ticket for the whole journey with different railways