In times of a recession does bigger mean better?

In these difficult times of a recession, railways could look towards the airlines for some ideas on how to cut costs and take advantages of being part of a membership. In a recent article on Star Alliance http://is.gd/M8NZ the member airlines are taking advantage of being a larger group. Ordering blankets from one supplier as a group has its advantages of bargaining a lower price because there is a larger order. I've put this article under deregulation, where we would expect a certain amount of competitiveness throughout the next 2-3 years as cross border territories open up. However, why not look to create a bond in the early stages and find synergies between services - this will surely provide the end consumer with a better deal too.