Amadeus Deal with Rail Europe Shows Rail Travel is in Demand
Travel Agents can now have easy access to extensive European Rail content following the deal between Amadeus and Rail Europe 4A. Rail Europe 4A distributes and promotes European Railway products, as well as Amtrak, the US rail operator, in the 4A’s; Asia, Australia & New Zealand, Africa & the Middle East and South America.
This new partnership between Amadeus and Rail Europe shows that travel agencies are seeing a rise in demand for rail products from their customers and it also highlights the revival of rail travel throughout Europe.
Amadeus will connect the Rail Europe content through its travel agency point of sale, the Amadeus Selling Platform meaning that the travel agents can now offer their customers a wide variety of rail products including high speed trains, scenic trains, night trains and rail passes. This generates additional revenue for the travel agent but also allows them to provide a ‘total trip experience’ to their customers. Rail products can be booked in addition to flights to give a convenient point-to-point travel combination which is particularly advantageous for business travellers. Also, the option of scenic trains and rail passes is ideal for leisure travellers and tourists visiting Europe.
Travel agencies in India will be the first to pilot this new product in Q3 before it is made available to numerous agencies in Asia Pacific, Middle East and Latin America regions in Q4. In a further phase railways from the Asia-Pacific region will also be integrated into the platform.
