Amadeus speaking at CEE Railways 2009
Drawing upon previous successes within the CEE Railways industry, the event is designed to offer a unique insight into this dynamic marketplace, with an extensive agenda and select panel of speakers covering every relevant aspect for Railway transport professionals. The in-depth program aims to ensure those who attend will leave with the knowledge and confidence necessary to help succeed within this exciting industry!
Delegates can gain insights into the vital issues:
- Understanding the past, the present and the future of the Railway sector in the CEE Region
- The necessity for sustainability in the Transportation industry, and Railways role within this
- The effects of market liberalisation on the CEE Railways market
- Is inter-modality crucial for the future of a viable Railway marketplace?
- Large and small scale Railway Industry investment strategies
- Opportunities and challenges of CEE specific countries
- Comprehensive forecast of Railway Industry investment and commercial trends
- Detailed analysis of CEE legislative and regulatory issues
Amadeus is speaking on day 2 under the area Marketing, customers and branding.
09.45 Getting the most from existing and new sales channels
- Best Practice examples of distribution strategy
- Having a sound distribution strategy
- Dealing with different traveller tribes
Speaker: Mr Philip Martin, Head of Marketing, Amadeus Rail
