Amadeus sponsors “The Future of European Rail” Conference 17-18 March 2009
Making Trains Competitive: Realising Rail’s Bright Future
Europe’s railways have a bright future as their strengths – in relation to environmental impact, speed and ease of use – are increasingly valuable commodities to both politicians and customers. However, with deregulation around the corner, it will ensure that operators cannot afford to be complacent. The 14th annual “The Future of European Rail” is the ideal opportunity to harvest the information and discuss ideas which will create winning strategies.
Agenda:
On day 2:
Philip Martin, Head of Marketing Amadeus Rail, spoke on:
"Building the total trip experience" and taking a look at distribuion and IT strategies.
this included:
Assessing the competition examining airlines’ distribution and IT strategies. How influential are improved business systems in running successful international services? Examining strategies for improving distribution: What options do operators have? Good distribution and increased modal share: estimating the potential of changed strategies.
Mr. Martin will also be involved in the panel discussion,Increasing Rail’s Modal Share (12.15 a.m.)
