Air-Rail 2008 conference focuses on integrated ticketing
12th Nov, 2008I recently attended the Air-Rail 2008 conference at Gatwick, a very well run IARO event, hosted by the enthusiastic BBC’s Nicholas Owen, a self-confessed train lover. The overarching theme was integrated ticketing. The event ran presentations and discussion on customer satisfaction with a focus on ticketing.
We saw Gatwick Express, Airport Express Alliance and Flytoget give some very interesting presentations on how they set out to understand customer needs and the subsequent way that they brand their products, ensuring both their staff and operations are in line with those needs.
The Airport Express Alliance understands why people use Heathrow Express and others don’t, therefore building reasons why they should use Heathrow Connect, allowing them to offer two very different brand propositions.
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Posted by: Philip Martin
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