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2018 digital trends shaping rail travel

January 22, 2018
Author: Marta Desviat

2018 looks like a busy year for digital trends. Are you ready to embrace them? We talked to Konstanze Kossack, from Future Candy, an innovation company, to discuss how technology will impact the rail industry this year.

Blockchain technology

Blockchain was the second most-searched buzz word on Gartner.com during 2017. In a recent blog post, we discussed potential use cases that can apply to the rail industry. Yet, it will take several years before we see a widespread adoption. But once it’s adopted, it’s here to stay.

From mobile to Internet of things (IoT)

Forecasts estimate that IoT will reach a value of USD 661.74 billion by 2021. The IoT growth potential will make that our mobiles will soon come to an end. Evolving to more intelligent devices. This will help you to anticipate your traveler needs before they even ask.

A couple of years ago, RENFE partnered with Siemens to guarantee punctuality using IoT. Imagine that you finish that meeting earlier, but you booked the last train. Thanks to IoT, when heading to the train station, your intelligent device would be able to change your train ticket to the next available one.


Artificial Intelligence and Virtual Reality

Artificial Intelligence (AI) and Virtual Reality (VR) will still be trends in 2018.

AI has upgraded railways customer service with the arrival of rail chatbots. But where next? AI can help you to analyze large data amounts and deliver more personalized travel options. We are looking forward to seeing a wide adoption in the rail industry.

Finally, VR's potential is to inspire potential customers to experiment rail travel before the purchase process. Rather than reading travelers opinion, VR could recreate virtually how it feels to travel seamlessly in Eurostar's first class from London to Paris. Etihad Rail is a good VR adoption example. A 360º VR video shows what it will be the UAE biggest high-speed rail project.

 

Implementing new technologies might not seem an easy task. 

According to Baseline mag, IT decision-makers said they’re not transforming the business at the speed they expect, falling behind their competition. 

The success key lies in relying on partners that have expertise in implementing new technologies and focus on your core business: making rail travel the preferred travel option.

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