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    TIME TO SHAPE UP FOR THE BATTLE FOR THE CUSTOMER 

    Three railway segments have evolved with a focus on new business, competition and demands from the traveller, each of them, with a different goal. 

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Amadeus Rail Blog

Can digitalization increase railways' quality of services?

Posted by Prof. Andrea Giuricin on July 10, 2018
Passenger rail deregulation is increasing railways' speed of change. In an industry, where infrastructure investments, such as new high-speed lines, take the largest slice of the cake, can soft investments increase railways' service quality?  

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Global trends impacting travel in 2018

Posted by Marta Desviat on July 10, 2018

We started the year talking about the digital trends shaping rail travel. Today, we bring you wider trends that you should watch to adapt to the evolving travel industry. You can find a deeper understanding of the following trends and much more in Amadeus recent Global Report.

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How good are railways in accessible rail travel?

Posted by Marta Desviat on July 09, 2018

Our recent research study highlighted the different accessibility barriers in rail travel. Today, we want to take a look at how good the rail industry is when it comes to accessible travel, looking at railways' best practice examples and how technology can enable a more accessible travel experience. 

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Low-cost airlines: an inspiration for railways?

Posted by Prof. Andrea Giuricin on June 14, 2018

Competition in the airline industry led the growth of Low-Cost Carriers (LCC). Today, rail industry are looking at the airline world to reduce operational costs and gain rail passengers. Is the low-cost model a sustainable way for railways to grow and compete? 

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Digital passenger manifest: the leap towards an innovative Railway

Posted by Ivan Kladnig on May 24, 2018

Competition is challenging today's railways to improve their quality of service, from rail booking experience to onboard experience. Our technology empowers rail operators to modernize and become more digital. Read on to discover how we have improved the onboard staff 's day-to-day work for one of our Australian customers. 

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Amadeus Global Report 2017: focus on rail

Posted by Marta Desviat on May 11, 2018

We have been delivering more rewarding journeys for more than 30 years. Helping travel providers and sellers to better meet customers needs with our technology and traveler understanding. Our customer success is outlined in our growth performance outlined in the Amadeus Global Report 2017.

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Making rail travel the number 1 choice: Antoine de Kerviler interview

Posted by Marta Desviat on April 23, 2018

The rail renaissance is clearly underway: 2016 ended up with over 26 billion rail passengers worldwide. In this context, we spoke to Antoine de Kerviler, to know how Amadeus can help railways to make rail travel the preferred travel option in the future.

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Michael Stalter helps make rail booking easier

Posted by Eve-Marie Morgo on April 20, 2018

This month we introduce Michael Stalter, Head of Sales & Account Management for Northern, Central, and Eastern Europe & America. Read on as Michael shares his impressions of being a part of Amadeus Rail Team and reveals what excites him the most about working in the rail industry.

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Better business, smarter managed travel

Posted by Marta Desviat on March 22, 2018

Today, we bring you our latest report Better business, Smarter Travel. A collection of perspectives from Amadeus experts, that will help travel agencies and TMCs to respond to today's corporate traveler needs. 

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Competition in the rail industry

Posted by Prof. Andrea Giuricin on March 21, 2018

Competition  will be a reality from 2020 in the long-distance market for rail. In this blog post, Prof. Andrea Giuricin looks at already liberalized countries and expounds on the factors that national railways and new entrants must follow to get ready for 2020. 

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Amadeus Rail Team: Michel Delrieu, on board since 1988

Posted by Marta Desviat on March 21, 2018

Today we interview an Amadeus Rail team member based in Nice, Michel Delrieu, Programs Director. Read on to get to know his view on the rail industry and how his work does contribute to making booking rail easier.  

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Amadeus Rail Team: Pierre-Yves Guillaume

Posted by Marta Desviat on February 22, 2018

Pierre-Yves Guillaume is our Head of Sales West Europe, Middle East, Africa and Asia Pacific. Based in Nice. discover his new role at Amadeus Rail, and how it contributes to making rail booking easier in Asia and in Europe. 

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3 tips to prepare for rail deregulation: Innotren Conference

Posted by Marta Desviat on February 13, 2018

Madrid hosted last week the Innotren conference to discuss the 2020 rail liberalization horizon and how innovation in rail travel will bring a more competitive advantage to the industry. We bring you the event's highlights. 

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Italy's rail deregulation results 

Posted by Eve-Marie Morgo on February 12, 2018

Back in 2012, Italy opened its doors to rail competitionNTV Italo became the first privately owned company entering Italy's high-speed rail network. Six years later, we analyze the results.  

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Is Spain ready for the rail liberalization?

Posted by Marta Desviat on January 25, 2018

The Hotusa Group celebrated last January, the IV Forum of Innovation in Tourism. Representatives from the technological, tourism and travel industries debated the opportunities that technology and innovation mean for Spain and its driving force: inbound tourism.

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2018 digital trends shaping rail travel

Posted by Marta Desviat on January 22, 2018

2018 looks like a busy year for digital trends. Are you ready to embrace them? We talked to Konstanze Kossack, from Future Candy, an innovation company, to discuss how technology will impact the rail industry this year.

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Trans Metropolitan: the challenges of a new rail entrant

Posted by Marta Desviat on January 15, 2018

Which challenges is a new entrant facing in a rail deregulated market? Hear from Sven Gossel, Trans Metropolitan Railways CEO, at the Amadeus Rail Forum.

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Blockchain in rail travel

Posted by Marta Desviat on January 08, 2018

Last November, we discussed the rail future at the World Rail Festival, and blockchain technology was part of it. What is this new technology? What are the potential use cases that will transform rail travel? Keep on reading to discover our latest whitepaper: ‘Blockchain: harnessing its potential in travel’.

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High-Speed rail to go skiing: an upward trend

Posted by Eve-Marie Morgo on December 11, 2017

It’s that time of year again when skiers start getting excited about the first white glimpse of the mountain tops. Another winter season starts and it's time to plan the trip. But when it comes to skiing, can the high-speed train compete against air when traveling to the most popular ski destinations?  

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Is the rail industry ready for the future? World Rail Festival 2017

Posted by Marta Desviat on December 04, 2017

We discussed the rail future at the World Rail Festival 2017. Is the rail industry really transforming?  What are the technology trends today, and what will they be tomorrow, and the day after? Read on to discover Antoine de Kerviler's presentation at the event.

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Czech Railways on the challenges of the passenger rail deregulation

Posted by Marta Desviat on November 28, 2017

The Czech Republic was one of the first European markets opening access to passenger rail competition. What are the challenges the main Czech rail operator is facing? We spoke to Zuzana Čechová, Pricing and Marketing Director at Czech Railways

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Qunar.com tips to boost international rail demand in China

Posted by Marta Desviat on November 14, 2017

Qunar.com is China’s first online travel agency. During the Amadeus Rail Innovation Forum, we spoke to Amy Wei, Rail International Business General Manager, to discuss the potential of selling international rail in Asia.

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Bleisure travel: it's time to inspire your travelers

Posted by Marta Desviat on November 06, 2017

Bleisure travel has been cited as an emerging trend for years. During the Amadeus Rail Innovation Forum, we explored the bleisure travel opportunity for the rail industry. Who are the travelers that are predisposed to combine work with some days off? How can you inspire them to book rail?

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Accessibility in rail travel: is it an easy road?

Posted by Marta Desviat on November 03, 2017

According to the World Health Organization, 15% of the total world population lives with some disability type. Providing a satisfactory trip experience to travelers with accessibility needs is still a challenge nowadays. Our latest study, 'Voyage of discovery' will show you how. 

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#5 easy payments to unlock rail travel in Asia Pacific

Posted by Pierre-Yves Guillaume on October 09, 2017

Can new payment methods help you to reach rail customers in Asia Pacific? Today we bring you the last factor: making payments easy to unlock the true potential of rail in the region

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Rail booking solutions from Sydney: getting to know Ivan Kladnig

Posted by Marta Desviat on October 06, 2017

From Madrid to Sydney, today we interview an Amadeus Rail team member based in Australia, Ivan Kladnig, Sales and Account Manager. Read on to get to know his view on the rail industry and how his work does contribute to making booking rail easier.  

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Outsourcing technology in rail travel vs legacy systems

Posted by Marta Desviat on September 18, 2017

European rail's future looks bright: the market is opening up, investments in high-speed rail and infrastructure are increasing, as well as rail travel demand. But in this market, what is the difference between outsourced railway technology and owned legacy systems? 

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The bleisure opportunity for the rail industry

Posted by Marta Desviat on September 11, 2017

Is bleisure travel an opportunity for the rail industry? Is it still a trend? During the Amadeus Rail Innovation Forum 2017, the Guild of European Business Travel Agents, GEBTA gave us some good insights on this trend. Read on to discover the analysis that Mirja Sickel presented on behalf of GEBTA's Director, Marcel Forns .  

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#4 Complement, cooperate and compete for seamless travel

Posted by Pierre-Yves Guillaume on September 01, 2017

Most of your customers are using different transport modes, but offering them a multimodal travel experience is rarely possible. Today, we explore why collaboration is key to uncover the true potential of rail in Asia Pacific. 

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The impact of social media on the rail industry

Posted by Marta Desviat on August 31, 2017

Social media creates new dynamics between your business and its customers. One customer experience can impact millions of potential new ones. So how can social media add value to your business? Today, we bring you top examples on how travel brands are rocking social media. 

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#3 Mobile: a must in rail travel

Posted by Pierre-Yves Guillaume on August 08, 2017
With more than 4 billion mobile connections,  Asia Pacific is the world's most tech-savvy region. Keep on reading to understand  why mobile is important for your rail traveller in order to uncover the true potential of rail in Asia Pacific .

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Amadeus Rail Innovation Forum 2017:  event video

Posted by Marta Desviat on July 21, 2017

Did you miss the Amadeus Rail Innovation Forum 2017? We bring you the event's video recap!

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Hacking the night away: Amadeus Rail hackathon

Posted by Cecile Jouve on July 13, 2017

The Amadeus Express Hack was a brand new feature of the 2017 Rail Innovation Forum: the first ever Amadeus Rail Hackathon! Participants coming from railways, travel agencies and from our rail team, worked together for 20h. The objective? To deliver a solution to solve an industry challenge. In this post, you will discover the experience of Cecile Jouve , one of the participants on this first #HackExpress 

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#2 Making rail data universally available

Posted by Pierre-Yves Guillaume on July 05, 2017
In this new blog post, we will discover the #2 factor to uncover the true potential of rail in Asia Pacific. Keep on reading to understand  why it is important to make your data universally available. 

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Amadeus Rail Innovation Forum 2017: RAILyourWAY

Posted by Marta Desviat on June 27, 2017

Antoine de Kerviler opened the Amadeus Rail Innovation Forum 2017 with a presentation on the event theme – RAILyourWAY – and how Amadeus is helping railways become more successful by being innovative. Here we bring you the highlights.

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#1 capturing customers old and new: rail travel in Asia Pacific

Posted by Pierre-Yves Guillaume on June 26, 2017
Welcome to a new blog post! We will discover the #1 factor to uncover the true potential of rail in Asia Pacific. Keep on reading to learn how to capture the new rail traveller customer. 

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Innovation in rail: Amadeus Rail Innovation Forum 2017

Posted by Marta Desviat on June 19, 2017

The 10th Amadeus Rail Innovation Forum came to a close in Prague last week with Antoine de Kerviler, Global Head Rail & Ground Travel, Amadeus, underlining the importance of customer focus and collaboration in unlocking the future of rail. 140 attendees from around the world shared insights into how innovation can drive rail success. Speakers included rail providers, Travel Management Companies and industry experts.

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Amadeus Rail Innovation Forum 2017: only 1 week left!

Posted by Marta Desviat on June 06, 2017

Only 1 week left for the Amadeus Rail Innovation Forum 2017! Under our theme RAILyourWAY, we have a packed agenda that will discuss how to meet rail traveller needs, look at future trends and how technology and innovation in rail can support your business. Keep on reading to discover the latest event details

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Amadeus Global Report: Amadeus rail in 2016

Posted by Marta Desviat on May 24, 2017

Our technology plays a key role in connecting travellers to the travel ecosystem. This is reflected in our growth outlined in the Amadeus Global Report 2016.

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5 factors to unlock rail travel in Asia Pacific

Posted by Pierre-Yves Guillaume on May 09, 2017

There is a lot of ongoing interest and investment in the rail sector in Asia Pacific, the future looks bright for rail operators across the region. But, what more can they do to uncover the true potential of rail?

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Rail travel with generation z: 4 must-do's to attract them

Posted by Marta Desviat on May 04, 2017

Rail booking continues to evolve as consumers and generations drive trends in the way they search and book rail travel  — expecting faster, accurate, relevant and bookable results. Recently we spoke about millennial rail travellers and how they book rail travel, today we talk about the youngest generation, Generation Z.

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3 STEPS TO BETTER INTERNATIONAL RAIL SALES

Posted by Philip Martin on April 21, 2017

Rail is fun to book! It really is!

With more ways to connect booking channels to railways, we are seeing new clever front ends that are making booking rail an enjoyable experience. The knock-on effect is greater visibility and trust in rail travel. Travel agencies both online and offline would traditionally wait for the traveller to ask for rail. Now, with new booking tools that are integrated into the sales process, they are offering rail upfront as a viable option.

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Rail in Scandinavia, ready for lift off!

Posted by Per Scherdin on March 21, 2017

Rail is very important for the Swedish corporate market and was a natural part of the Amadeus offer with SJ (Statens Järnvägar) right from the beginning of Amadeus existenceNow with the launch of Rail Display, we’re taking rail to another level. Concretely, what does it mean for a railway, and what is the role of Amadeus local teams when a new solution is launched? 

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Are rail passengers getting too much information?

Posted by Philip Martin on March 07, 2017

Railways are putting much effort into providing travel information to the rail traveller especially during a travel disruption. But, are we giving the customer too much information?

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Antoine de Kerviler: Global Head of Amadeus Rail & Ground Travel

Posted by Eve-Marie Morgo on March 02, 2017

We’re excited to announce Antoine de Kerviler, as Global Head of Amadeus Rail and Ground Travel. Antoine, who joined us in December 2015 as Director of Research and Development, will take the leadership of the Amadeus business unit. Keep on reading to get to know Antoine and his vision of the rail industry.

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Innovation in rail: The Rail instant search

Posted by Eve-Marie Morgo on February 28, 2017
Today, we would like to give you more insights about the technology behind our rail solutions and what we are doing to make booking rail easier, with two rail experts from the Amadeus Rail Team: Antonio-Angelo Fruttero and Hugues Gabriel.

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4 ways mobile technology is enhancing rail travel

Posted by Marta Desviat on February 17, 2017

Technology is powering all customer touchpoints, and when it comes to rail travel, there are great mobile technology success stories. Nowadays most railways are using innovative mobile systems to reach their customers anywhere, anytime for a more personalised journey. Keep on reading to learn how you could also benefit from mobile technology. 

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[Infographic] Amadeus rail technology: behind the scene

Posted by Eve-Marie Morgo on February 09, 2017

Technology and innovation are at the core of Amadeus business, as a proof of it, we invested +€4 billion in R&D since 2004 and are ranked #10 IT company in the world (Forbes 2015-2016). Now, how much do you actually know about the technology behind our systems? Concretely, what does it mean for a railway? Find out here with our rail technology infographic

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Using Big data to boost travel efficiency

Posted by Marta Desviat on February 02, 2017

It’s hard to determinate the enormous potential of big data for the travel industry as a whole. In 2013  it became the buzz word and we identified how it was about to transform rail travel, in our report ''At the Big Data Crossroads''.

What has changed and what is the impact of big data on the rail industry and the travel industry today? 

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How is technology changing the rail industry?

Posted by Marta Desviat on December 14, 2016

The Rail Revenue World Congress 2016 brought together rail industry experts with the objectives to look at ways of using technology to grow revenue and increase customer engagement.  Amadeus was part of it, and Thomas Drexler,  shared his view on how technology is changing the rail industry and how to bring real innovation to railways

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Building the Future railway: European rail summit 2016

Posted by Marta Desviat on December 14, 2016

The European Rail Summit celebrated its 12th edition last November in Vienna. The event opens a dialogue between the different key players from the rail industry under the motto: 'The Next Generation Railway'. Keep on reading to learn the main takeaways. 

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National railways facing competition

Posted by Marta Desviat on December 12, 2016

Welcome to our last blog in our series on how to win the battle for the customer'. In this blog, we introduce the "consolidators" and how they position themselves as the open access to markets across Europe is slowly taking place. 

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Competing or collaborating to win the battle for the customer?

Posted by Eve-Marie Morgo on December 05, 2016

Welcome back to our third blog in our series on how to win the battle for the customer'. In this blog, we present the "expansionist" companies and we analyse how to provide better passenger experience. 

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Introducing RailyourWay: from inspiration to final launch

Posted by Mirja Sickel on November 04, 2016

In today’s increasingly competitive marketplace, rail operators face numerous challenges when it comes to engaging with new travellers, growing revenues and securing customer loyalty. The impact of digitalisation has made time-to-market and reactivity more important than ever before. Re-engaging with the customer should be the priority for every rail company. 

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Rail Chatbot. How chat bots can help railways get on the right track

Posted by Marta Desviat on October 25, 2016

Gone are the days when smartphone applications were in fashion. Times change fast and a new era of messaging applications is on the rise –the age of the chat bot is here! Don’t know what a chat bot is? Read on to learn about this great opportunity for railways.       

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Is the launcher the future model of the railway?

Posted by Eve-Marie Morgo on October 20, 2016

Welcome back to our second blog in our series on how to win ‘the battle for the customer'. In this blog, we take a look into "launcher" companies and the challenges these emergent companies are facing

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Time to reinvent European rail travel

Posted by Eve-Marie Morgo on September 26, 2016

In 2010, the European rail deregulation started, and we have been keeping an eye out on how European rail travel has grasped this opportunity. Our recent report Reinventing rail in Europe focuses on the key aspects that are driving passenger rail now

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THE RAIL LUXURY EXPERIENCE FOR TRAVELLER. When is a train like a cruise?

Posted by Marta Desviat on August 11, 2016

Travelling by train can be a relaxing wonderful experience as you watch the changing countryside roll by, but how about moving upmarket and literally cruise your way across picturesque countries, wining and dining in a luxury train? 

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Adapting your rail sales channels for the right distribution strategy

Posted by Eve-Marie Morgo on July 26, 2016


When putting together a distribution strategy, the best way to reduce the complexity is to think of sales channels as ‘inspiration’ versus ‘information’ according to Amadeus Traveller Tribes: Building a more rewarding journey.

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On board with the millennial rail traveller

Posted by Thomas Drexler on July 26, 2016

As we look to the second half of 2016 and beyond, I wanted to turn to a topic that is much-discussed in retail and leisure industries at the moment, and that is going to become increasingly important over the next few years: generational change.

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Looking for ancillary revenue? The bundling era for rail

Posted by Eve-Marie Morgo on July 12, 2016

What does purchasing experiences mean for the travel industryThere is much discussion on the evolution of merchandising in the travel industry and how it is evolving.

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Latest rail market trends from Passenger Rail Europe

Posted by Marta Desviat on June 17, 2016

The recent Passenger Rail Europe Conference was a great opportunity to meet all major rail operating companies, transport groups, and industry experts, to share knowledge and opinions about the latest rail market trends in Europe, such as liberalisation, the digital transformation, innovative ticketing and bringing modernisation to the onboard experience, and last but not least, the significance of investing to improve security. 

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Rail in the Nordics

Posted by Marta Desviat on June 17, 2016

Welcome back to our regular ‘Getting to know’ feature. This time, we’ll be interviewing a member of the Amadeus Rail team based in Stockholm, Gustav Manding, Sales and Account Manager for the Nordics. Read on to get to know his view of the rail industry and how his work does contribute to making rail booking easier.  

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Innovation in rail: creating a better passenger experience

Posted by James Woudhuysen on June 17, 2016
When I attended the Passenger Rail Europe conference in Amsterdam earlier this month, I had the pleasure to meet some of the key decision makers in the rail industry at an intimate dinner event organised by Amadeus Rail.

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How to build a modernised rail industry?

Posted by Marta Desviat on June 16, 2016

The last Passenger Rail Europe Conference in Amsterdam was the opportunity to discuss relevant issues with key rail players from all across Europe.

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Being nice to customers

Posted by Eve-Marie Morgo on June 09, 2016

Learnings from the no-frills model...

Ryanair has unveiled its new strategy: being nice to customers (followed by a sharp intake of breath). The no-frills model, once a novel model, has turned the airline into Europe’s second-biggest airline by passengers flown, behind Deutsche Lufthansa AG1. Now widely copied, intense competition is threatening the model and its success. 

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New features of Rail Display - the rail reservation tool for travel agencies

Posted by Eve-Marie Morgo on May 19, 2016

When we launched Amadeus Rail Display a few years ago, our objective was clear: to make booking rail easier for travel agencies, not only for their national operators but for any railway in any country. By this, we also mean with a single and simple flow for all available railways and with an advanced integration into the travel agencies’ tools and processes. Keep reading to discover the new features of Amadeus Rail Display!

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Door to Door Travel. Collaborating with the competition?

Posted by Thomas Drexler on April 08, 2016

As the first quarter of 2016 draws to a close, it’s an apt time to reflect on the current challenges, opportunities and themes for the rail industry. One of the most marked trends shaping the context for rail operators is the shifting market dynamics of the wider travel ecosystem, with new modes and market entrants really making their presence felt.

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Rail industry trends:Telecommunications and railways

Posted by Peter Cochrane OBE on April 08, 2016

The telecommunications and rail sector may not seem linked, but they share a lot of common history. They are both over 100 years old, and the root of the telecoms revolution actually came about because of rail and a need to communicate faster than the moving vehicle. Now, both largely de-regulated, they are experiencing new challenges and opportunities to be innovative and meet rapidly changing customer needs.

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2015: the year of disruption

Posted by Ibilola Okusaga on January 22, 2016

How many times did you hear the word “disruptor” in 2015? Whether it came in a presentation at a conference, or from disruption on a global scale, with one of the mildest years on record with record temperatures found all over the world and polar ice caps receding like never before.Severe hot, cold or wet weather seems to be common place in different continents. But what were the challenges and disruptors in the rail and travel sector

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How are new railways coping in Europe? European rail deregulation

Posted by Eve-Marie Morgo on December 17, 2015

How are new railways coping in Europe? According to Leos Novotny L.E.O. Express CEO, railways are overcoming the difficulties of an open market pretty well. Keep on reading to discover the insights L.E.O. Express provided, into the promising performance of a new entrant. 

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Building trust with new customers through collaboration

Posted by Eve-Marie Morgo on December 17, 2015

Founder & CEO Frederic Mazzella of BlaBla Car is providing some intriguing and thought provoking stats around the opportunity for car sharing.

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Is digitalisation the way to increased rail customer satisfaction?

Posted by Tim Wesley on December 09, 2015

Europe's railways are beginning to make the switch from thinking about 'passengers' to 'customers.' As competition in the market grows, operators are actively searching for new ways to engage with their target markets, offer exceptional service and keep up to date with emerging technology trends. Read on to discover the insights Tim Wesley reported from the 2015 Revenue World Congress. 

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6 trends shaping managed travel, also for railways

Posted by Mirja Sickel on December 01, 2015

New entrants are creating the need for significant innovation and heightened differentiation. Established players in managed travel are transforming themselves strategically and operationally in a bid to compete effectively in a digital marketplace. Amadeus recently published a paper: Managed Travel 3.0 addressing both the technology trends that are shaping traveller and industry alikel. Read on to discover how managed travel will lead the way of railways

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Rail sales utopia? Journey planning and rail booking system

Posted by Eve-Marie Morgo on November 25, 2015

Thorsten Zimmermann, Head of Product Management at Amadeus Rail and Michael Frankenberg, Managing Director and Partner at HaCon,  tell us more about combining solutions and services to make it easier for travel agencies to book rail and provide an efficient service for their customer. Keep on reading to watch the interview and discover which solutions are helping travel agencies to book rail globally, to increase rail profitability and to generate more reveneues. 

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Rail Display, a step in the right direction for Voyages-SNCF

Posted by Eve-Marie Morgo on November 23, 2015

As Amadeus continues to deploy Rail Display across Europe for travel agency rail bookings systems, we took some time out of the busy Rail Forum to interview Julien Nicolas, Director Europe, Voyages-SNCF.com, who are partnering with us to make booking rail easy.

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Getting to know... Corrine Navarro

Posted by Ibilola Okusaga on October 15, 2015

This month we interviewed Corrine Navarro, Business Operations and Planning Manager based in Nice. Read on as she tells us about her role, how it contributes to make booking rail easy and why she loves working within the rail industry. 

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Rail Customer Experience, it's not Rocket Science !

Posted by Nienke Bloem on October 09, 2015

In fact, it is a very hot topic. There is a lot of discussion about creating experiences for your customers that meet their needs and to create an experience that is easy and enjoyable. Of course, you want to realize both of these aims as a rail company or travel agency!

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Understanding the rail customer experience: FUTURE TRAVELLER TRIBES

Posted by Philip Martin on September 25, 2015

The Amadeus backed study Future Traveller Tribes has continued to make waves across the travel industry, creating discussion and looking at the travellers of tomorrow in a different perspective. We asked Decius Valmorbida, VP, Distribution for Amadeus IT Group SA if he could elaborate the study further, from a railway’s perspective. Read on to discover how this study could help railways to shape the future of travel. 

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From Hub-to-Hub to Door-to-Door travel and Total Trip Management

Posted by Katrin Heintschel on September 23, 2015

Multimodal travel search has arrived and is set to shake up the travel industry: one-stop shopping for all transport modes. Its demand is increasing, but how can the door-to-door travel utopia become a reality? 

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Railways and the collaborative economy: disruption or opportunity?

Posted by Albert Cañigueral on September 11, 2015

The sharing economy is describing the scenario where people are empowered to get what they need from each other. PWC recently estimated that the revenue associated with these services will grow from 2013’s $15 billion to $335 billion in 2025. What does the sharing economy mean for railways, an opportunity or a challenge? 

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Getting to know... Eve-Marie Morgo

Posted by Marjorie Mariscal on September 09, 2015

This month we interviewed Eve-Marie Morgo, in charge of rail marketing and communications, based in Nice. She explains how her role contributes to make booking rail easy and why she loves working within this evolving industry. 

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Why choose a rail journey over coach travel or a car share?

Posted by Philip Martin on August 31, 2015

Philip Martin shares thoughts on why people make the travel decisions they do.

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Macro trends driving travel industry growth over the next decade

Posted by Eve-Marie Morgo on August 20, 2015

The last recession has created different challenges for the travel and rail industry. In our recent report, Shaping the Future of Travel, commissioned in collaboration with Oxford Economics, we explore what the future will bring for the global travel industry and all the growth opportunities you can benefit from

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How does the rail booking experience in China compare to Europe?

Posted by Philip Martin on August 10, 2015

Philip Martin talks international rail travel with the rail travel guru Mark Smith, founder of The Man in Seat Sixty-One. Discover his trip to China and his high-speed experience with the new line between Beijing and Shanghai. 

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Putting the customer first, it’s a Japanese thing

Posted by Mirja Sickel on July 24, 2015

I recently took on the marketing responsibility to combine the Sales and Marketing activities for Amadeus Rail, and with my previous experience in Marketing, I’m looking forward to creating a more customer centric approach to our day to day marketing work. Talking of customer first, I’d like to share with you a truly fascinating and amazing cultural experience I recently had.

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Juggling Rail IT projects in Benelux

Posted by Philip Martin on July 23, 2015

Philip Martin interviews Mark Mallants to find out a bit more on the projects ongoing with BeNe, Amadeus and the All Ways Travelling consortium.

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Luxury rail travel in Europe proves popular for Brazilians

Posted by Philip Martin on July 15, 2015

Philip Martin talks to Pablo Bernhard, CEO of Lufthansa City Centre Sao Paulo. 

Brazil is one of the fast growing BRIC countries which we are all keeping an eye on, and we could ask ourselves, what are the main international railways that are being sold by a Brazilian travel agency? Well, we got the chance to find out when Pablo Bernhard kindly took time out to give us some insights into rail travel and the Brazilian rail market.

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Getting to know... Maxime Joseph-Lokel

Posted by Marjorie Mariscal on June 19, 2015

This month we interviewed Maxime Joseph-Lokel, Rail Sales Platform Product Manager in the Rail team. He tells us about his position and how it contributes to make rail booking easy. 

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Buses, Trains and Automobiles

Posted by Marjorie Mariscal on June 19, 2015

At Amadeus we strive to make booking rail easy because we believe it is a sustainable transport fitting into the door-to-door options for travellers. Rail faces new competitors such as car-sharing platforms and deregulation allows coach companies to compete, especially in Europe.

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Rail future trends: Amadeus Rail Forum 2015

Posted by Marjorie Mariscal on June 18, 2015

The 2015 Amadeus Rail Forum kicked off in Barcelona with a welcome message from the Spanish Railway operator, RENFE. This edition's key objective was to explore the European rail industry growth and the challenges it faces. Keep on reading to discover the rail future trends we discussed during the event. 

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Mobility 4.0 the new competitive landscape

Posted by Eve-Marie Morgo on May 22, 2015

Last May, Amadeus Rail sponsored the Deutsche Bahn Mobility Symposium in Frankfurt. The conference focus was on the challenges and opportunities that Mobility 4.0 offer and how the Internet of Things (IoT) can power multimodality. 

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Rail Technology strategy. SMARTRAIL EUROPE CONGRESS.

Posted by Tim Wesley on May 22, 2015

SmartRail Europe 2015 was held in Amsterdam during May 19 and 20. We attended to the congress where the main theme was "Driving innovation and ensuring a competitive and sustainable rail network”. Discover what we have learnt after two successful days. 

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Future Traveller Tribes - how and why we will travel by 2030

Posted by Katrin Heintschel on April 23, 2015

By 2030 more than 1.8 billion of us will travel internationally every year, and what motivates us and how we behave will be radically different to today. Keep on reading to discover what is going to change. 

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Getting to know... Franck Vandenbroucke

Posted by Eve-Marie Morgo on March 24, 2015

This month we meet Franck Vandenbroucke, Market Manager in Nice. He tells us about his role at Amadeus and how it helps markets, regions and customers to deploy and use Amadeus Rail booking and ticketing solutions. 

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The Sharing Economy creates a new form of travelling

Posted by Katrin Heintschel on March 17, 2015

This year at ITB the Sharing Economy was omnipresent in presentations and panel discussions. An increase of Global Revenue for the most prominent sharing economy sectors (P2P finance, online staffing, P2P accommodation, car sharing and music/video streaming) is expected from $20 billion in 2014 to $335 billion in 2025.

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Rail mobile technology. ITB 2015

Posted by Katrin Heintschel on March 09, 2015

During ITB Berlin 2015, the CFO of Lufthansa Group, Simone Menne, quoted that air travel has not changed much in the past 10 years – people still consider it as boring, inefficient and not transparent when facing disruption. This is a statement that is true and can be applied for rail travel. With a fast changing technology, this could be a threat but also can be a good opportunity for both airlines and railways. 

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Business Travel Show 2015: innovation in rail travel

Posted by Philip Martin on February 27, 2015

Amadeus Rail was part of the Business Travel Show 2015. Keep on reading to know all the event details as well as the latest travel and rail market trends and rail industry trends. 

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Getting to know... Francesco Di Gregorio

Posted by Marjorie Mariscal on February 20, 2015

This month we meet Francesco Di Gregorio, Product Manager in Nice. He tells us about his role at Amadeus and about his excitement of being part of a European-wide project. He takes us to South Tyrol where he likes relaxing and coming up with innovative ideas. 

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Change, challenges and opportunities, NSWTrains forum

Posted by Philip Martin on February 13, 2015

There was a clear message at the annual NSWTrains forum where the focus was on changing customer perception about travelling by train and aiming to be a customer centric company.

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Improving Rail ticketing system by Andrew Sharp

Posted by Andrew Sharp on February 10, 2015

At my local station, there are three different touchscreen ticket machines. Mr Murphy will tell you that, under these circumstances, at least one will be out of order – rejecting credit cards or coins when you’ve completed your purchase, failing to work because the touch-screen technology is sensitive to the cold weather. Is there a need to improve when it comes to rail ticketing software? 

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The Amadeus Rail Team: Philipp Manderscheid

Posted by Eve-Marie Morgo on December 19, 2014

This month we meet a member of the Amadeus Rail Team: Philipp Manderscheid, Unit Manager in our German offices in Bad Homburg (Frankfurt). Philipp shares with us about an interesting encounter during a recent business trip by train.  

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European Rail Travel: European Passenger Federation Summit

Posted by Philip Martin on December 18, 2014

I was recently a keynote speaker at the inaugural European Passenger Federation summit in Brussels, I must admit that I was looking forward to the event due to the fact it had a focus on the rail traveler. Keep on reading to discover the event insights,

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11 travel technology trends shapping rail distribution

Posted by Katrin Heintschel on December 15, 2014

Competition and a liberalised market are changing railways distribution strategies, towards a more customer centric approach. But which are the technology trends that are shaping the rail industry? 

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Rail Revenue Europe event: Rethinking your Rail IT strategy

Posted by Eve-Marie Morgo on November 18, 2014

The Amadeus Rail team has recently returned from Brussels following this year’s Rail Revenue Europe event. Now in its fourth year, the event drew many of Europe’s leading rail operators to explore new ways to optimise rail ticketing, rail distribution systems and revenue management in the rail industry. Lastly, to attract new passengers and grow market share.

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A European multimodal travel network, vision or reality?

Posted by Thomas Drexler on October 27, 2014

A year ago, we embarked on a journey towards a door-to-door travel space: the Amadeus-led consortium All Ways Travelling’(AWT). A European Commission (EC) initiative to promote a European multimodal travel information system, that includes not only a rail reservation system but all transport modes

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InnoTrans 2014: latest rail industry trends

Posted by Philip Martin on October 01, 2014

InnoTrans 2014 was the perfect place to meet rail industry experts as well as hear from the latest rail industry trends. Keep on reading to discover the main takeaways from this rail event. 

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European Rail Travel from the FVW Congress

Posted by Eve-Marie Morgo on September 29, 2014

The FVW Congress & Expo is a significantly sized travel fair with a strong focus on travel technology in Germany, Austria and Switzerland. Railways participation was limited to Deutsche Bahn and Thalys, being Amadeus the only rail technology provider present. I had the chance to represent Amadeus’ Rail offer during its 2014 edition. 

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TED talks: How to upgrade the rail customer experience?

Posted by Eve-Marie Morgo on September 08, 2014

A table, comfy seats, and a sandwich. That’s what you would expect of a train trip. A “really good table” is rail travel's USP according to TED's speaker, Rory Sutherland. Read on to discover how little things can have a big impact on the rail customer experience. 

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The 90 day rail booking horizon for rail travel

Posted by Philip Martin on August 19, 2014

During the Amadeus Rail Forum, we had the chance to interview Mark Smith, the Man in Seat61 founder.  Read on to discover his point of view on tomorrow's rail industry future

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Antibes to Vienna by rail: part 2 the journey

Posted by Philip Martin on July 04, 2014

Well, we had set ourselves up with a day journey by rail across France, Italy and Austria to Vienna. Roughly 17 hours in total but there were three of us, so time would go quickly…would n't it?

We were due to attend the Rail Forum in 2 days and there was one concern that could jeopardise us getting there in time for setup and rehearsals. We had a 15 minutes connection in Milan, but we had faith in the system so we crossed our fingers and went for it.

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Planning a cross-border rail journey

Posted by Eve-Marie Morgo on June 27, 2014

For the 5th Amadeus Rail Forum, we wanted to experiment the feeling of traveling cross-border rail. We went for the 17-hour train journey from Antibes to Vienna. Read on to discover the experiment results!

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Cross Border Rail Europe at the fifth Amadeus Rail Forum

Posted by Thomas Drexler on June 20, 2014

The fifth edition of the Amadeus Rail Forum took place for the first time in Vienna. Over 140 rail companies and travel seller executives joined us to discuss and debate what railways, travel sellers, and technology companies need to do in the coming years to make cross border rail europe a reality, the theme of the Forum. 

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Towards borderless rail travel - Amadeus Rail Forum: day two

Posted by Eve-Marie Morgo on June 16, 2014
Following the Day 1, the Amadeus Rail Forum continued on Friday with a focus on innovation in technology. Keep on reading to get a recap of the Amadeus Rail Forum second day

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Towards borderless rail travel - Amadeus Rail Forum: day one

Posted by Eve-Marie Morgo on June 13, 2014
The 5th Amadeus Rail Forum celebrated in Vienna got top representatives from the travel and rail industry. Keep on reading to know the event highlights during the first day

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Amadeus Rail Forum: towards a borderless eperience for rail travellers

Posted by Eve-Marie Morgo on June 06, 2014
How can we work together to move towards a borderless rail experience for travellers in Europe? What are the opportunities for rail companies? And what can we learn from the success stories of industry pioneers?  These are just a few of the questions that we look forward to discussing at next week’s Amadeus Rail Forum 2014 , which is set to be our biggest yet.
 

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Use of Big Data in the travel industry

Posted by Katrin Heintschel on March 12, 2014

Big Data was definitely the buzz-word at ITB Berlin 2014. It was present everywhere – in panel discussions, workshops, presentations and informal chats. ITB was the perfect place to listen, engage and find out more about it.

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SmartRail Europe: the 21-st century rail traveller

Posted by Eve-Marie Morgo on February 28, 2014

We joined the first edition of SmartRail Europe Congress & Expo 2014 to see first-hand some of the most innovative trends, developments and innovation in rail. Did you miss our presentation on how to make the rail traveller choose rail? Read on to get the presentation and the event's details. 

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The High speed rail network takes off in China

Posted by Eve-Marie Morgo on February 19, 2014

By 2050, Europe will count with a complete European high-speed rail network, tripling the current track's length. By then, rail will cover medium distance trips! It looks like a long way to go, but still there a great rail developments happening today: not only in Europe but in Asia. Is time to talk about China.

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Rail booking solutions for travel agencies: the rail GDS

Posted by Eve-Marie Morgo on February 10, 2014

Global rail growth is making travel sellers to see rail travel as a powerful area. As a consequence, there is a need to improve the rail offer and rail booking processes. But there is common frustration: the rail booking complexity. Could a rail GDS ease the rail booking complexity for travel sellers? 

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High-speed rail in the UK

Posted by Eve-Marie Morgo on January 22, 2014

With the UK announcing that its economy grew by just 0.2%, high-speed tens of billion costs are being questioned. The Economics Affair Committee's recent report announced that the high-speed link (HS2) between London and Birmingham, t will require a £1,000 contribution per income taxpayer.

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The impact of rail liberalisation, integration and multimodality

Posted by Nicola Reed on December 20, 2013

2020 seemed far away back in 2013 when we launched our ‘Rail Journey to 2020’ whitepaper, identifying the major trends that were about to define the future of European passenger rail over the coming years. But now, 5 years later, the 2020 horizon seems closer, what has changed in the market so far and which are the priorities nowadays for railways when it comes to preparing for competition. 

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Rail deregulation and liberalisation: The European Rail Summit

Posted by Philip Martin on November 27, 2013

London hosted the inaugural European Rail Summit last October 2013. During the summit, the main topic discussed were the challenges that European rail deregulation is bringing.

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Getting to know Mirja Sickel. Amadeus Rail Team

Posted by Katrin Heintschel on November 19, 2013

Welcome to our regular ‘Getting to know…’ feature. Every month, we’ll be interviewing a member of the Amadeus Rail team based in one of our offices around the globe. This month, we catch up with Mirja Sickel, Head of Sales, Account Management and Marketing

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Rail Revenue Europe – how to help the 21st century traveller choose rail

Posted by Nicola Reed on November 15, 2013

The Amadeus Rail team has recently returned from Amsterdam following this year’s Rail Revenue Europe event. Now in its third year, and firmly established as a highlight of the Rail industry calendar, the event drew 25 of Europe’s leading rail operators to explore new ways to optimise rail ticketing, distribution and rail revenue management and to attract new passengers and grow market share.

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High-Speed rail vs low cost carriers.

Posted by Philip Martin on October 21, 2013

Last month there was much buzz around low-cost carriers (as newly formed airline HOP! An Air France-KLM subsidiary is positioning itself), putting forward a new challenge towards high-speed rail.

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Travel disruption continued: tying the pieces together

Posted by Philip Martin on September 25, 2013

 

Travel disruption will be an issue for the travel industry, that affect all stakeholders including the traveller. Back in 2013, we took a look at how to put passenger first when disruption happens and we would like to recall one of the replies we received from Andrew Sharp, Policy Adviser at the International Air Rail Organisation (IARO) and see what has evolved. 

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Rail Travel Disruption and Door-to-Door Travel

Posted by Philip Martin on September 06, 2013

Back in June 2013, the French air traffic controllers decided to intervene and I did experience what real disruption means.  So where does rail fit under travel disruption and what is the importance of communication when it happens? 

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Securing a multimodal travel future for Europe

Posted by Nicola Reed on September 03, 2013

In last Friday’s blog post, Jean-Marc Garzulino explained some of the current frustrations faced by travellers with cross-border trips across Europe and outlined a future, hassle-free scenario of a seamless multimodal travel experience. In today’s post, Jean-Marc takes a look at some of the challenges that the European travel industry must address in order for multimodality to prevail.

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Multimodal Travel, the future of rail

Posted by Nicola Reed on August 30, 2013

Welcome to the first part of two blog posts exploring European multimodal travel. Our guest blogger, Jean-Marc Garzulino, Amadeus Senior Manager Rail & AWT Project Manager, outlines today's travellers' frustrations and takes a look at how a true multimodal future would look like. 

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Getting to know Tamas Bocsi. Amadeus Rail Team

Posted by Eve-Marie Morgo on August 05, 2013

Welcome to our regular new ‘Getting to know…’ feature. This month, we start the series in Nice and catch up Tamas Bocsi, part of the Amadeus Rail Team as Rail Account Manager.

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The rail industry from Trenitalia perspective

Posted by Philip Martin on June 04, 2013

The recent blog post 'Are rail passengers getting too much information?' opened a great debate. So we decided to interview Riccardo Santoro from Trenitalia to get his point of view on this topic. 

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European High-speed rail: the success of a city

Posted by Katrin Heintschel on May 21, 2013

Last week I was invited as a speaker to the 'Latest Trends and Innovations in Tourismseminar series at MODUL University Vienna where I shared with students  ‘How European high-speed rail will change the future of rail passengers'.

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How could rail alliances improve mobility and customer loyalty?

Posted by Philip Martin on May 06, 2013

This month, I got to speak to Schera Zekri-Chevallet, Thalys CMO (European high-speed rail operator covering Paris, Brussels, Cologne and Amsterdam routes) after their announcement to move forward with a new rail distribution strategy through the GDS airline channel.

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Rail business travel, an opportunity for the rail industry

Posted by Philip Martin on April 24, 2013

There is a theory that a rail journey over 4 hours is not attractive for business travel. I tried personally how is it to travel on a business trip by rail and the opportunity that this can mean for the rail industry. 

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European rail deregulation effects in rail passenger travel

Posted by Philip Martin on March 22, 2013

Brian Simpson, MEP and Chairman of the Transport and Tourism Committee gave us his view on European rail deregulation and its effects in the rail passenger sector. Watch the video interview now

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Rail future trends from NS's perspective

Posted by Philip Martin on March 07, 2013

Ron Heeren, Head of Distribution, NS Hispeed, spoke to us to get his view on the rail future trends that will influence the rail industry over this year. Read the whole interview! 

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6 factors that will influence high-speed rail growth

Posted by Eve-Marie Morgo on February 26, 2013

According to our recent high-speed rail research*, The Rail Journey to 2020, by 2020, long-distance passenger traffic will reach over 1.36 billion, 238 million up vs 2011's figures. We bring you 6 factors that will shape the evolution of today's rail passenger. 

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European high-speed rail traffic will grow by 2020

Posted by Philip Martin on February 25, 2013

European high-speed rail traffic will grow by 2020. Long-distance passenger traffic will increase by an estimated 21 per cent (2.2 per cent annually) to reach over 1.36 billion by 2020, 238 million up compared to 2011 figures, according to a study from Amadeus, The Rail Journey to 2020.

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European long-distance rail passenger traffic to grow

Posted by Eve-Marie Morgo on February 25, 2013

Our recent study identifies 6 key factors will influence European long-distance rail passenger growth over the period to 2020 and outlines business potential. 

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Rail travellers frustration when booking rail travel

Posted by Philip Martin on February 05, 2013

At the Amadeus Rail Forum 2012, Mark Smith The Man in Seat-61 talked about customers’ frustrations when booking rail tickets. Recently, we caught up with him to explain the new Christmas date, as well as ask him a few questions to see what 2013 has in store for us.

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The 4th Total AMADEUS Rail forum in video

Posted by Eve-Marie Morgo on January 11, 2013

We have put together a short video to give you a snapshot of the Amadeus Total Rail Forum we held in Sophia Antipolis, on 26-28 November 2012.

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Amadeus Rail Forum 2012: Improving the rail customer experience

Posted by Eve-Marie Morgo on December 07, 2012

Last week, we welcomed over 130 international guests in Sophia Antipolis to discuss the challenges of making rail travel more customer-centricHow do we make rail more visible to the rail traveller? How do we simplify the whole booking and rail ticketing experience? Could technology be an enabler of a simplified, truly integrated rail journey?

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Amadeus Rail Forum 2012 Infographic

Posted by Eve-Marie Morgo on December 06, 2012

The Amadeus Rail Forum 2012, hosted in Nice during last November, was a successful event, where 90 customers and representatives from the rail industry - railways, TMC’s, OLTA’s, rail and technology experts and trade press – joined us to discuss the challenges of making rail travel more customer centric. Take a look at the infographic with the main achievements, numbers and figures from the event.

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Amadeus Total Rail Customer Forum: Wednesday

Posted by Eve-Marie Morgo on November 28, 2012

Last night’s gala dinner was a great success and we are delighted our guests could join us at such a beautiful venue in Mougins. The dinner began and concluded with some games: a blindfolded taste-test for our guests and a team effort from each table to build the most beautiful, rail-themed dessert from a range of sweet treats and decorations. There were some very imaginative efforts - many congratulations to the winning teams!

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Amadeus Rail Forum 2012: Tuesday's recap

Posted by Eve-Marie Morgo on November 27, 2012

Today, the Amadeus Total Rail Customer Forum opened here in Sophia Antipolis with a welcome from Francisco Perez-Lazao Ruter, SVP, New Businesses at Amadeus, and an overview of the theme of this year’s Forum – ‘Towards a customer centric industry.’ The presentation set the scene for the morning’s discussion, which continued with a fascinating presentation from Mark Smith, Founder of www.seat61.com on how customers currently view rail travel.

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Rail travel personalisation: a golden opportunity

Posted by Eve-Marie Morgo on October 16, 2012

Deregulation, increased competition and a renewed interest in rail mean for established rail companies looking for new increasing revenues, reducing costs and expanding their international market share. To meet these challenges, railways need to become more customer-centric and here is where personalisation will be playing a key role. Read on to discover how can railways better personalise rail travel offer. 

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UIC’s 8th high-speed rail congress

Posted by Eve-Marie Morgo on September 22, 2012

From July 10th to July 13th, Amadeus Rail attended the UIC’s 8th World Congress on High-Speed Rail in Philadelphia. Thomas Drexler, Global Head of Amadeus Rail presented “Making rail travellers into customers”. Take a look at this presentation now. 

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Rail open source technology: Your way to profitability

Posted by Eve-Marie Morgo on September 20, 2012

Open Source Software is present in many sectors since the last decades. But is now, when open systems are heralding a revolution in today's rail IT systems. Our paper Open For Business explores what this transition means for you and your end customers. 

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High-speed rail developments in China

Posted by Eve-Marie Morgo on July 09, 2012

Last month, China funded a $13B project, completing 1000km of new tracks. An impressive milestone for China, need to adapt to the global marketplace. However, China isn’t funding this project domestically; it’s funding a project entirely based on another country, neighbouring Kazakhstan. Today, we analyse the key facts of high-speed rail developments in China

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Mobile technology: how close are we to the responsive journey?

Posted by Eve-Marie Morgo on April 02, 2012

Thanks to the ever-widening array of smartphones available, consumers the world over are not only getting used to information at their fingertips, wherever they are, but also to shopping, booking and comparing services on the go. There are literally millions of applications available (of perhaps varying quality!) for use on smartphones and tablet computers, with new additions every day. However, despite the seemingly exponential growth of the mobile application market, there are still relatively few mobile applications for travellers - and even fewer for the rail traveller.

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How to deliver a great rail experience for travellers

Posted by Eve-Marie Morgo on March 30, 2012

High-speed network's expansion is making rail the preferred travel mode for travellers around the globe. Can this be an opportunity for railways?  And what does it take to improve your rail experience for travellers?

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Back on track to the future

Posted by Eve-Marie Morgo on March 02, 2012

As we mentioned in our air-rail intermodality blogs last year, there is still a way to go before our vision of a fully integrated air-rail network is realised. The current lack of alliances between airlines and rail operators can be attributed in some part to factors such as the lack of government investment in the necessary infrastructure to support air-rail connectivity.

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2012: the year of high-speed rail

Posted by Eve-Marie Morgo on January 23, 2012

After a year of turbulence for rail projects, 2012 has kicked off with progress around the global development of high-speed rail. Let's take a look at some of the biggest and most influential upcoming rail projects.

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How high-speed rail must evolve to improve rail customer experience

Posted by Eve-Marie Morgo on November 15, 2011

As international high-speed rail becomes more popular, we launched an online survey in collaboration with YouGov to discover rail passenger' expectations and preferences for rail. Are you looking to modernise and improve your rail customer experience? We show you how.

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Intermodality is the future of global travel

Posted by Eve-Marie Morgo on October 05, 2011

As discussed in our blog last month, the global rail industry is being transformed by the development of high speed rail networks. Over the next couple of years this transformation is only set to continue, as China aims to expand its high speed rail network to 13,000km by 2012 and has injected 700 billion yuan (US$ 106 billion) towards that aim, and as in Western Europe alone sees passenger traffic on high speed rail increase to 368 million by 2020. The effect of this transformation is that rail no longer has a purely domestic focus. At a time of such fundamental change it is essential that rail companies seize this unprecedented opportunity and firmly establish a place for rail as a global transport system.

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A Multimodal travel network to manage travel disruption

Posted by Eve-Marie Morgo on May 30, 2011

Only a year after the eruption of Eyjafjallajokull caused travel chaos for millions of passengers, this month, a second volcanic ash cloud cancelled over 200 flights over Northern Europe. Fortunately, it was not as serious as first thought. Can travel disruption motivate us to build a real multimodal travel network?

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21st Century Rail Ticketing

Posted by Eve-Marie Morgo on May 09, 2011

Technology is changing of how we travel today. But how does technology apply to rail ticketing possibilities? Paper ticketing is progressively being shifted out to make way for new means that suit the 21st century environmentally conscious, time restricted and technology enthusiastic traveller. This has taken various different formats across the world all of which share a similar commonality; the digitisation of ticketing information.

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can it support travel crisis and improve the rail consumer experience?

Posted by Eve-Marie Morgo on April 27, 2011
Last year, Europe suffered travel disruption on an unprecedented scale. The ash cloud’s devastating effects were felt throughout the whole transport chain. As planes were grounded, passengers and freight operators looked to alternative travel modes. Have we learnt anything from this disruption? Can rail IT systems help you on managing travel crisis? 

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On-board services vs high-speed rail: Rail customer experience

Posted by Eve-Marie Morgo on April 18, 2011
What does today's rail traveller want out from rail travel? SNCF's latest study is showing us some interesting insights. 

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Mobile technology is transforming the rail customer experience

Posted by Eve-Marie Morgo on April 15, 2011
With mobile devices set to have a greater impact on the way  generation z or even how  the millennial rail traveller searches and books rail travel, it is important to analyse how mobile applications are transforming the future travel experience.

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European rail growth: technology reaches its limit

Posted by Eve-Marie Morgo on March 21, 2011

According to Tony Berry, Director of Industry and Airfare Distribution, at HRG, European rail has reached a tipping point, bringing growth in rail travel. But how can you lure business travellers away from the sky

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Traveler's Changing Booking Habits

Posted by Eve-Marie Morgo on March 03, 2011

A recent survey by PhocusWright, a market research company for the travel industry, revealed some interesting information about the wants and demographics of today’s travelers.

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Selling rail travel through Social Media

Posted by Eve-Marie Morgo on January 20, 2011

Social Media is since some years the travel companies' focus. Being used as another distribution channel, we would like to explore in this blog how selling rail travel through social media, how could travel sellers and railways use social media to promote rail travel.

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Volcanic disruption, an opportunity for rail industry

Posted by Eve-Marie Morgo on May 26, 2010

When over a 1000 flights were cancelled during the volcanic cloud disruption, many travellers looked for alternative ways to get home. Can rail travel be a true alternative when such travel disruption happens? 

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Intermodality and european rail deregulation: Intermodes 2010

Posted by Eve-Marie Morgo on April 07, 2010

During the first half of 2010, I have attended a few events, with many discussing the subject of intermodality. INTERMODES 2010 held in Brussels, reviewed the different means of transport and how today's innovation is helping us enjoy a near seamless travel experience. 

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European Rail Deregulation: UK and Swedish rail privatisation

Posted by Eve-Marie Morgo on February 05, 2010

On the 1st of January 2010, the European Railway market was opened up to competition allowing open access, meaning all railway operators can compete with one another on international routes. Private companies are now able to operate trains across borders and pick up passengers outside their home country. The new EU liberalisation model is very similar to that introduced during the British Rail privatisation and also to liberalise the Swedish Rail market; so is it fair to say that we could make predictions of the outcome of European Railway deregulation by using the cases of the UK and Sweden?

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The Amateur Expert Rail Traveller

Posted by Eve-Marie Morgo on December 15, 2009

Our latest research, the Amateur Expert Rail Traveller whitepaper  gives insights into emerging trends which will significantly impact the way we do business in the future. 

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Transport infrastructures and high speed rail, key for olympic games

Posted by Eve-Marie Morgo on October 01, 2009

With the world waiting to hear the announcement of the 2016 Summer Olympic City, let's take a look at each of the candidate cities and the railway and transport infrastructure they have to offer. Although this is just one of the many criteria that the International Olympic Committee (IOC) will take into consideration, we believe it is one of the most imperative aspects of the bid. If there is a cash injection to the public transport network, the city will also benefit for many years to come.

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China High Speed Railway Summit 2009

Posted by Eve-Marie Morgo on September 24, 2009

The 4th annual China High-Speed Railway summit will bring together more than 200 international participants, including government authorities, railway operators, manufacturers and IT solutions providers. The major developments of high-speed rail projects in China will be presented during the event, having the chance to discuss, exchange view points and network.

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IARO Air-Rail conference by Andrew Sharp

Posted by Andrew Sharp on June 27, 2009

Hello! My name is Andrew and I am part of IARO, the International Air Rail Organisation. For the next months, I will be an Amadeus guest writer. Today, I will talk about IARO and last week's conference.  

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Non-Air Commissions, a valuable source of revenue for Travel Agencies

Posted by Eve-Marie Morgo on April 29, 2009

It is wrong to think that air is the only source of revenue for travel sellers. To discover the true potential of non-air services, we launched an online poll among UK travel sellers to uncover the true potential of rail and other products when it comes to growing your revenue and profitability

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Amsterdam Schiphol Airport: The 6th Busiest Railway Station in Holland

Posted by Eve-Marie Morgo on March 10, 2009

Having used the Amsterdam airport railway station several times I’m a huge fan of this service, however, I had no idea that every day there were over 50,000 other fans! Being recent that Heathrow Airport is to be a ‘hub’ for UK high-speed rail – similar to what Schiphol is in the Netherlands this just seemed like an appropriate topic on which to write my first ever blog! 

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