• Rail Industry news and insight from Amadeus

    > blog


    Three railway segments have evolved with a focus on new business, competition and demands from the traveller, each of them, with a different goal. 

    Read More

Go back

Business Travel Show 2015: innovation in rail travel

February 27, 2015
Author: Philip Martin

Amadeus Rail was part of the Business Travel Show 2015. Keep on reading to know all the event details as well as the latest travel and rail market trends and rail industry trends. 

Innovate, disrupt, evolve and generate

Within the event, the Travel Technology Europe convention held many discussions and panels under the following debate umbrella: innovate, disrupt, evolve and generate.

The debates highlights were the use big data applied to the travel industry. Have all the online data analysis applied to marketing tools gone too far? Do we need this type of personalization?

New technology ideas were also presented and questioned during the different panel sessions. As an example, GuestU, a concierge mobile app showed how easy is to offer ancillary services to the hospitality industry, boosting their revenues and keeping customers happy by offering different activities. 

Booking rail, will it ever be simple? 

Thomas Drexler, Global Head of Amadeus Rail, was also part of the debate sessions, discussing if booking rail will ever be simple. 1.59 Billion Rail journeys were taken during 2013-2014, which is a 95% passenger increase over the last 20 years. What other industry can boast such a large increase? 

Rail is becoming more popular than ever in the UK. However, there are still barriers, especially when it comes to rail distribution and selling international rail, as it becomes more complex, high accreditation costs and the legacy systems for reservations and inventory controls. 

The market share throughout Europe is dominated by

  • 77% by private car,
  • 9% by coach,
  • 8% by air and,
  • only 6% by rail.
What could change the market share of rail? Basically more open access to railway's content, so that it is available in order for technology providers to connect these journeys and make them available to more travelers.

Connected travel elements

Kevin May, a Tnooz editor, moderated an interesting discussion on “hyper-connected elements of travel”, discussing the different types of data that are sent and shared with travelers. What was interesting is that data roaming is affecting the quality and timeliness of travel information to travelers. For example, 15Below would send schedule change information firstly by email, then by SMS, then automated voice message and finally by phone call if there was no response from one of the methods.

As a conclusion, we can ensure that mobile is becoming the major interface for travel content, whether its data exchange on travel products or information about their trip pre-trip, during or post-trip.

Don't miss any event! Take a look at our upcoming events:

Read more

At the big data crossroads


Select by type


Whitepaper changing tracks


Five make-or-break factors to unlock rail travel in Asia Pacific


subscribe to our newsletter

Subscribe to our newsletter