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Amadeus Rail Forum: towards a borderless eperience for rail travellers

June 06, 2014
Author: Eve-Marie Morgo
How can we work together to move towards a borderless rail experience for travellers in Europe? What are the opportunities for rail companies? And what can we learn from the success stories of industry pioneers? These are just a few of the questions that we look forward to discussing at next week’s Amadeus Rail Forum 2014, which is set to be our biggest yet.

Towards borderless rail travel: Amadeus Rail Forum 2014

The two-day forum, taking place 11-13 June, will be held in Vienna for the first time, where we will welcome delegates to the scenic surroundings of the city’s Imperial Riding School Renaissance Vienna Hotel. The theme of this year’s event is Towards borderless rail travel’, and we’ll be exploring the opportunities arising in this rapidly-evolving industry.
We’ll be joined by rail companies, travel sellers and industry experts from across the globe to enjoy a lineup of top speakers, such as:
  • Paul Geyssens, Head of International Distribution, SNCB,
  • Harald Havenith,  Head of International Distribution, NS,
  • Mark Mallants, Head of Management Team, BeNe Rail,
Who will talk through trends in the Benelux market and the key demands from the 21st-century traveller; and Riccardo Santoro and Alessandro La Rocca, presenting a success story from Trenitalia.
There will also be presentations from Amadeus executives - including
  • Thomas Drexler, Director of Rail;
  • Holger Taubmann, Senior VP Distribution
  • Murray Mazer, Head of R&D Innovation
Who will discuss how Amadeus is working with rail companies to both meet the challenges and seize the opportunities they face.You’ll also have the chance to try our products and latest innovations out for yourself in the Technology Showcase afternoon, and there will be networking opportunities during scheduled breaks and at our Thursday evening dinner at a Viennese Heuriger.
We also look forward with great anticipation to Friday’s Big Debate, in which our panel of industry experts will aim to answer some important questions: ‘What are the big next steps that we all have to take to create a borderless rail industry?’, ‘What one thing would help shape the future of rail travel?’ and ‘How can we reduce fragmentation throughout the industry?
We hope you are as excited about the start of the Forum as we are. If you can’t make it, do keep an eye on our blog for daily news and regular updates from the Forum itself. You can also follow the discussion on twitter via #railforum14. See you next week!


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