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    TIME TO SHAPE UP FOR THE BATTLE FOR THE CUSTOMER 

    Three railway segments have evolved with a focus on new business, competition and demands from the traveller, each of them, with a different goal. 

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The Amadeus Total Rail Forum

August 13, 2010
Author: Eve-Marie Morgo

 The results of our poll show that 75% of our readers would like to see one ticket for the whole journey with different railways while 25% would like to see just European schedules.


This would be a great step forward to providing a no-nonsense trip experience, rather than booking/buying/ticketing in different places and on different trains - especially when you are travelling over a few countries.


The Amadeus Total Rail Forum in November will take a closer look at this to understand the real traveller needs during this period and what are the quick wins or steps forward to making rail travel more visible and more accessible. If this is on the horizon again then as Darwin says "its not the strongest but those that adapt better to change that survive".

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Reinventing rail in europe:
the battle for the customer

The Battle for the Customer will ask how rail can use it to strengthen customer focus and look to other industries for best practices in terms of the strategies and mindsets that drive change.