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Rail Revenue Europe – how to help the 21st century traveller choose rail

November 15, 2013
Author: Nicola Reed

The Amadeus Rail team has recently returned from Amsterdam following this year’s Rail Revenue Europe event. Now in its third year, and firmly established as a highlight of the Rail industry calendar, the event drew 25 of Europe’s leading rail operators to explore new ways to optimise rail ticketing, distribution and rail revenue management and to attract new passengers and grow market share.

Our head of Rail and Ground Transportation, Thomas Drexler, was on stage on Day 1 presenting a session on ‘Three ways to help the 21st century traveller choose rail’. Addressing a packed room, Tom highlighted six trends that are influencing developments within the European rail industry. And in the face of stiff competition from other transport modes, Tom looked at some of the key steps rail providers can take in order to help the modern day passenger choose rail travel.

Three ways to help the 21st century traveller choose rail are: 

1. Be visible: be part of the traveller's total trip process making it easy for them to find you at all stages of their journey.

2. Be integrated – flourish in the travel ecoysystem by ensuring your rail content is searchable and bookable alongside other transport modes, as well as hotels.

3. Be accessible - ensure that your offer is consistent; information delieverd to the customer should be the same across all channels.

You can view a copy of Tom’s presentation here.

Reinventing rail in europe: the battle for the customer


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Reinventing rail in europe:
the battle for the customer

The Battle for the Customer will ask how rail can use it to strengthen customer focus and look to other industries for best practices in terms of the strategies and mindsets that drive change.