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    TIME TO SHAPE UP FOR THE BATTLE FOR THE CUSTOMER 

    Three railway segments have evolved with a focus on new business, competition and demands from the traveller, each of them, with a different goal. 

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#1 capturing customers old and new: rail travel in Asia Pacific

June 26, 2017
Author: Pierre-Yves Guillaume
Welcome to a new blog post! We will discover the #1 factor to uncover the true potential of rail in Asia Pacific. Keep on reading to learn how to capture the new rail traveller customer. 

The game is changing: new customers are the target 

In today´s competitive landscape, there are new potential travellers who are not familiar with what the rail service has to offer and may be considering new modes of transport, as well as more traditional competitors like low-cost airlines.

“On long-distance trains, our core market is the people for whom flying may not be an option. As flying becomes more affordable and alternatives like luxury coach evolve, our big challenge is to remain relevant in a competitive market. Grant Swinbourne, Head of IT, NSW Trains

Your focus needs to be now in this diverse audience. In order to engage with these new travellers, you should

"Private cars have always been our biggest competitor. As selfdriving technologies mature and it becomes less tiring to drive long distances, we will have to work harder to attract passengers. We will need to increase our distribution and integrate with other forms of transport.Min Chen, CIO, Taiwan High Speed Rail Corporation

In the following weeks, we will go discover the four remaining factors with dedicated blog posts. For more information on the Asia Pacific rail market, download the reportChanging Tracks: Five make-or-break factors to unlock rail travel in Asia Pacific.

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Whitepaper changing tracks

CHANGING TRACKS

Five make-or-break factors to unlock rail travel in Asia Pacific

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