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    TIME TO SHAPE UP FOR THE BATTLE FOR THE CUSTOMER 

    Three railway segments have evolved with a focus on new business, competition and demands from the traveller, each of them, with a different goal. 

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Mobility 4.0 the new competitive landscape

May 22, 2015
Author: Eve-Marie Morgo

Last May, Amadeus Rail sponsored the Deutsche Bahn Mobility Symposium in Frankfurt. The conference focus was on the challenges and opportunities that Mobility 4.0 offer and how the Internet of Things (IoT) can power multimodality. 

Technology: the opportunity for the rail industry

New technologies and new rail distribution channels are disrupting new entrants and challenging traditional transport providers. But technology is also bringing opportunities to the rail industry. 

"We need to look for the door-to-door multimodality, rather than just to focus on the station-to-station" Dr. Manuel Rehkopf, SVP Marketing, DB long-distance 

In the future, deciding on a transport mode will be much easier, thanks to multimodal trip apps that will take rail mobile technology to the next level. 

Ulrich Reinhardt from the Foundation for Future Studies outlined that Generation Z or Millennials travelers don't need to own a car, due to the trend of the sharing economy. That's why we need to provide customers with a wide tool that allows multimodal travel search. 

Improving multimodal travel search

We are leading a consortium on the All Ways Travelling European Union initiative to create a multimodal travel network and make booking door-to-door travel possible. Working together towards the same goal: providing a multimodal European rail booking system, we will make rail a true alternative to travel. 

Learn more about how to empower inspiratio. Download now our our whitepaper: Empowering inspiration, the future of travel search. 

Whitepaper the future of travel search

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