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Mobility 4.0 to bring a new competitive landscape

May 22, 2015
Author: Marjorie Mariscal

On the 6th May 2015, Amadeus sponsored the Deutsche Bahn Mobility Symposium at the Deutsche Bahn Headquarters in Frankfurt. The one day conference focussed on the challenges and opportunities of what is called Mobility 4.0 powered by The Internet of Things (IoT).

New technologies such as self-driving cars and disruptive entrants to the travel market e.g. Bla-Bla cars, are on the one hand challenging the traditional transport providers, but will also provide new opportunities.

DB long-distance SVP Marketing Dr Manuel Rehkopf highlighted the need for DB to look at an intermodal mobility-chain of various means of transport from door-to-door, rather than just to focus on the rail part from station-to-station. In addition, decisions on which mode of transport to take will be much more supported short-term by multi-modal mobile apps.

Keynote speaker Ulrich Reinhardt from the Foundation for Future Studies outlined that for young people the need to own a car becomes less and less relevant due to the trend of the sharing economy and that the ageing population in Germany will have an enormous impact on the travel industry.

To improve multimodal transport information and booking door-to-door travel, Amadeus is leading a consortium on the All Ways Traveling initiative commissioned by the EU with the goal to provide the proof of concept of a multimodal pan-European booking system.



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MULTIMODALITY: The future of global travel

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The Battle for the Customer will ask how rail can use it to strengthen customer focus and look to other industries for best practices in terms of the strategies and mindsets that drive change.