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Getting to know... Pierre-Yves Guillaume

July 21, 2015
Author: Marjorie Mariscal

Pierre-Yves Guillaume is our Head of Rail Asia Pacific based in Singapore. Discover his new role at Amadeus Rail, and how it contributes to make booking rail easier in Asia.

Maxime Joseph Lokel

Tell us about your role at Amadeus Rail?

My role is to shape and drive the Rail and Ground Travel business in Asia Pacific. The current focus is on setting the Strategy and Planning for the years to come as well as early-engagement of targeted accounts while mobilising at the same time our commercial and R&D teams to support our commercial breakthrough. I am based in Singapore where the Amadeus New Businesses Unit regional leadership is located.

How does your role help make rail booking easier?

Primarily, simply by adding additional content from Asian railways into our GDS and by promoting our European content in the region. This will definitely make the rail booking process much easier for both business and leisure intercontinental travellers. Additionally, we plan to expand our customer base at mid-term to secure developments of adjacent products and disruptive business models, fueling the rail growth for 2020 onwards. 

What has been your most rewarding moment working for Amadeus Rail so far?

Literally every day. I love what I am doing. Not a single day seems like the other when you are building a business. First successes are truly highly rewarding moments. The entire Rail Team is committed to making this initiative a success.

What excites you about working in the rail industry?

This industry is often seen as conservative and reluctant to change but this statement is rather unfair if not false. Over the last years we have walked through an early stage of liberalisation in the European rail market, the blossom of a long-haul coach travel ecosystem and the rise of the sharing economy. These inflexion points are challenging severely some decades old operating and customer service models for rail operators.  We are at the dawn of a new all-digital-customer-centric era and it is utterly exciting to be part of this journey at Amadeus to help the business moving forward.

What’s your favorite travel destination?

Not any in particular. My best destination is the one where I would be with my beloved ones, wherever it might be.  Being on the road for work for over 15 years allowed me to experience stunning destinations as well as sometime stressful ones like Nigeria, Russia and Irak. But I would unearth beautiful memories from Iran, Lebanon, Japan, Hong Kong, Arctic, Namibia, Myanmar, Italy… always with old friends and family.

What’s your favorite app?

The one to access all: my AppStore! To elaborate further, I just can’t do anymore without my taxis, banking, utilities, social media, Spotify, IM, FaceTime, digital press and international broadcast… and of course my 30+ travel apps. You are virtually home everywhere and it’s a cool feeling. 

 

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Reinventing rail in europe:
the battle for the customer

The Battle for the Customer will ask how rail can use it to strengthen customer focus and look to other industries for best practices in terms of the strategies and mindsets that drive change.