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High-Speed rail to go skiing: An Upward Trend

December 29, 2016
Author: Eve-Marie Morgo

It’s that time of year again when skiers start getting excited about the first white glimpse on the mountain tops. Another winter season starts and it's time to plan the trip. But when it comes to skiing, can the high-speed train compete against air when travelling to the most popular ski destinations?  

Travelling by train to snow destinations: an upward trend

Lots of  European skiing destinations are rail accessible and, even though flights are still the most common transport method, the relative popularity of trains increased for the third year in a row. The train market share is 7%. If we compare that to the 81% of people who choose to fly, 7% seems quite a small figure but there is definitely an upward trend according to the Rail Statistics europeSki Club of Great Britain - Consumer Research Report 2016

Travelling by train to snow destinations, an upward trend


High Speed Rail vs Airline when going for a ski trip? 

The train answers to extra skis baggage expenses on the low-cost carriers. Swiss Airlines is the only airline not charging for ski carriage. Going by train, rail passengers don’t have to worry about this extra hassle as there are no luggage weight restrictions.  

Travelling by train can also give the rail traveller the advantage of 2 extra days on the slopes. Some journeys can be made overnight. However, when flying 7-nightght stay turns into just a 6 day skiing holiday.  

According to a study by the l'Agence de l'Environnement et de la Maitrise de l'Energie, 73% of ski resorts carbon footprint is made up by the journey to get there, The carbon footprint of a plane trip is 8–10 times greater than the equivalent rail journey. If more skiers took the train, the environmental benefits would be considerable.

Rail travel alternatives to winter sports destination

There are many rail alternatives to travel to winter sports destinations:

There is a huge potential for rail to gain market share when travelling to ski destinations. Now your challenge is to make rail part of the online ecosystem. If the consumer can find your rail offer to travel to their favourite ski destination, rail will become a true alternative to air travel.
We now that selling high-speed rail online can be challenging, but we can help you to connect to hundreds of thousands of potential customers like we made with Eurostar and lastminute.com. Are you ready to take this challenge?
Online Rail Sales Made Easy for Eurostar

Get your free copy of the Amadeus Case Study:

Online rail sales made easy for Eurostar and lastminute.com



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