Social media creates new dynamics between your business and its customers. One customer experience can impact millions of potential new ones. So how can social media add value to your business? Today, we bring you top examples on how travel brands are rocking social media.
Twitter: build a stronger customer relationship
Virgin Trains' Twitter account is a great example of a cost effective way to interact with customers. Check their account to discover how easy is to build positive customer dialogue. Twitter cannot be only considered as a communication channel, it is a platform that can also give your brand a high level of personalisation and credibility.
Want to take Twitter one step further? Do as Deutsche Bahn does! Create multiple twitter accounts for specific purposes. For example, for press info and for updated schedules information. The right tailored message to the right audience.
Facebook: promote rail as a viable option
Instagram: humanise your brand
Social media has impacted the way railways and consumers interact, improving the overall rail customer experience. Amongst such things as the European rail deregulation, the rise of social media has the potential to create a landmark change in the rail industry's nature.
Now is your turn to take out the most of social media. Learn how to improve the rail purchasing experience and rail customer satisfaction through Social Media. Download now our whitepaper Future Traveller Tribes 2030.