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    TIME TO SHAPE UP FOR THE BATTLE FOR THE CUSTOMER 

    Three railway segments have evolved with a focus on new business, competition and demands from the traveller, each of them, with a different goal. 

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Macro trends driving travel industry growth over the next decade

April 28, 2014
Author: Nicola Reed

As the global economy emerges from the grip of a recession that has dealt significant challenges to the travel industry, a recent report commissioned by Amadeus, and undertaken by Oxford Economics, explores what the next 10 years are likely to bring for the global travel industry and where pockets of opportunity and growth exist.

The report entitled ‘Shaping the Future of Travel: Macro trends driving industry growth over the next decade’, explores macro-economic forecasts; the impact of emerging and frontier markets; the dichotomy of fortunes in business travel and whether the vision of a more connected travel industry is within reach. It looks in depth at the sectors, geographic markets and companies that will prosper and drive growth. Download your free copy of the report here to find out more.

Nuevo llamado a la acción

 We’ve also taken a look at some of the factors that will drive developments in the rail industry specifically over the years to come. In this recent blog post, Thomas Drexler, Director of Rail and Ground Travel at Amadeus, takes a look at the factors that are set to shape developments within the international rail industry, including the impact of liberalisation and the integration of rail within the wider travel ecosystem.

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Reinventing rail in europe:
the battle for the customer

The Battle for the Customer will ask how rail can use it to strengthen customer focus and look to other industries for best practices in terms of the strategies and mindsets that drive change.