The lack of standardisation not only affects rail bookings and ticketing but also your rail customer's satisfaction. For less frequent and international rail travellers, it can be intimidating to choose rail. The reason? The difficulty of finding and understanding when and where a train runs, and how to buy a ticket.
Rail open data for better customer satisfaction
Making real-time rail data open is crucial for satisfying your customer, as this data feeds third-party applications which present travel information in innovative ways, improving rail customer satisfaction. An example of this is that Transport for London has released their data for software companies.
self-managed travel: a trend in Asia
“The overall trend is to be open and integrated. That is not only about integrating with other providers, but also opening our data to third-parties. Here in Australia, the Stop Announcer App, fed by our real-time open data, helps disabled people to keep track of their location.” Grant Swinbourne, Head of IT, NSW Trains
Across the region, we see a move towards self-managed travel. The problem is that rail is not as searchable and visible as other transport modes. Consequently, sometimes it is not considered as an option for travellers.
To make rail booking a reality, your rail content should be integrated into Global Distribution Systems. If your rail offer is available through local travel sellers as well as online giants, travellers will consider rail when looking for travel options.
Opening up and collaborating will secure a true multimodal and multichannel future for rail in Asia.
For more information on rail travel in Asia, download the report: Changing Tracks: Five make-or-break factors to unlock rail travel in Asia Pacific.