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#3 Mobile: a must in rail travel

August 08, 2017
Author: Pierre-Yves Guillaume
With more than 4 billion mobile connections, Asia Pacific is the world's most tech-savvy region. Keep on reading to understand why mobile is important for your rail traveller in order to uncover the true potential of rail in Asia Pacific.

From booking rail to using rail mobile ticketing options. You should take a mobile approach to engage with your rail passenger, and improve the end-to-end customer experience

Mobile: key to unlock rail travel in Asia

From younger generations, as Generation Z or Millennial travellersto demanding business travellers. Both expect to use their device at every step of their journey:

  • To get inspiration and trip planning 
  • To book and seat reservation
  • To pay and receive their rail mobile boarding pass
  • To keep track of their journey
  • And to even share a review of their rail journey


Mobile will help you to maximise revenues

European and Asian railways are equipping their onboard teams with mobile devices. These teams are using rail mobile technology manifesto solutions. Think about these devices to maximise your future revenues – by offering a seat upgrade or selling door-to-door travel tickets from other modes of transport. 

There is also potential for more sophisticated technologies, like artificial intelligence and rail chatbots. But, for now, this is your best choice. Is mobile going to be one of your priorities to unlock the true potential of rail in Asia Pacific? 

In Asia, everyone is mobile and digital savvy. If a railway wants to address ridership, loyalty or revenue, they have to use mobile as a platform to do it. If you don’t have a successful mobile platform, it’s going to be a problem to view rail as a traveller's default, no matter how good the onboard experience.Sim Howe Chai Managing Director, APAC Rail and Transit Industry, Accenture

For more information on rail travel in Asia, download the report: Changing Tracks: Five make-or-break factors to unlock rail travel in Asia Pacific.

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Five make-or-break factors to unlock rail travel in Asia Pacific


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