London – January 27, 2009: Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, has today revealed the results of a recent online poll among UK travel agents. The poll looked at non-air services, and in particular which services are selling well, and why, in the current economic downturn.
Overall results show that of all non-air services offered by leisure travel agents in the UK, hotel bookings are the most widely requested, followed by Cruise and Airport Transfers, and of all non-air business travel services offered by agents in the UK, hotel, rail and car rental bookings are the most widely requested.
Agents polled felt that the success of non-air sales was primarily driven by the level of commissions offered by such service providers which prove to be a valuable source of additional revenue as reported figures show booking levels down for 2008 versus 2007.
However, the poll suggested that technology could help to make non-air bookings even easier to sell, with features such as automated prompts, more integrated technology, and more sales skill training/better product knowledge being the top three on their wish-lists for 2009.
For a full poll report with selected results visit: