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On-board services vs high-speed rail: Rail customer experience

April 18, 2011
Author: Eve-Marie Morgo
What does today's rail traveller want out from rail travel? SNCF's latest study is showing us some interesting insights. 

SCNF's latest research: the results

To celebrate TGV's 30th anniversary, rail passengers were asked the most wanted aspect when travelling by France's high-speed train. The result?
  • 7 out of 10 wanted to have a bigger high-speed rail network
  • 3 out of 10 wanted to have faster high-speed connections
The research revealed that travellers would like to get the same experience as they do when travelling by plane. Demanding individual TV screens and comfortable seats. Relaxation areas, children play areas and restaurants are also nice to have. 
For those interviewed, it is clear that the TGV has made a big impact in their lives. The rail traveller is now looking for a the total rail experience.

Reasons to Choose rail over air

When deciding between high-speed rail vs airlines, passengers would like the best rail customer experience: more onboard services, comfort and a full door-to-door travel experience. Being able to travel from city centre to city centre is a plus. 

In the low-cost carrier's age, rail is being seen as the ‘human way to travel’. Could it be that people have had enough of long airport queues, endless security lines and being flown Europe in cramped economy seats? Judging the responses, it is clear that rail travellers are now favouring the ‘go slow and relax’ approach.

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