InnoTrans 2014 was the perfect place to meet rail industry experts as well as hear from the latest rail industry trends. Keep on reading to discover the main takeaways from this rail event.
Innotrans, the key to differentiate
InnoTrans is a kind of ITB, being both held at the same convention centre, the number of exhibitors makes it a massive rail trade fair. From a marketing perspective this is a challenge, how do you differentiate yourself from the other hundreds of companies vying for the same customer? Preparation is one thing, and if you did your homework with advertising, emailing, you would have been able to plan your meetings and take advantage of the people that are attending.
Key seminars takeaways
Exhibitors are more and more holding seminars at their stands, which it makes it a great chance to network.
We had the chance to attend the UNIFE SHIFT2RAIL presentation. Amadeus, as a founder member of the consortium, has helped to prepare the IP4 section which is to define and build IT solutions for attractive railway services.
The real aim of UNIFE is to get as close as possible to meeting the needs spelt out in the EC white paper “A vision for rail transport 2050”, it also aims to bring rail into the process of booking multimodal travel, this would be a big step forward to integrating rail travel into the total trip process. Of course, it’s not just booking but the whole infrastructure needed to improve rail across Europe.
Where rail booking is still a challenge there are still a lot of things to discuss, so we are looking forward seeing you in 2 years at Innotrans.