The rail renaissance is clearly underway: 2016 ended up with over 26 billion rail passengers worldwide. In this context, we spoke to Antoine de Kerviler, to know how Amadeus can help railways to make rail travel the preferred travel option in the future.
Modular technology to adapt to the future
Passenger rail deregulation, travelers' needs, market evolution... How can Amadeus technology help railways to adapt to the future and keep pace with all these challenges?
Our modular and flexible RAILyourWAY architecture adapts to railway's needs and supports rail merchandising. The different modules are API connected, helping railways to modernize, change their rail inventory, pricing or reservation systems, sell other railways from their own website or connect to our travel sellers' network.
"We are working towards personalization, to recognize who and where the customer is. Customers expect specific responses according to the context, and railways should be capable to anticipate customers' needs based on location and past behavior."
Rail open source technology
APIs can open the door to new rail distribution channels. Our rail technology is API-based, which means that we are constantly responding and evolving to the needs of the future. How will Amadeus’ move to open systems benefit railways?
As a cloud software for rail companies provider, our move to open systems will improve the speed of deliveries. Our customers will be able to self-provision the solution in a matter of days. Self-provisioning is challenging. It does require many parameters settings, and the differences between railways' fares add complexity to our business.
"Our goal is to deliver 'serviceable' solutions, where the travel agency or the railway could set the parameters themselves. They would go online and say, I am a travel agency and I want to open an account. Thanks to open systems they will be able to start booking rail travel in a much faster way."
The future of Amadeus RailFor Antoine, three factors will help make rail the travelers' preferred option:
- Flexibility to anticipate and react to market changes in real-time
- Time-to-market to update your rail offer according to market demand and competition
- Personalization to customize offers, enhance your revenues and attract new customers
Watch now how the RAILyourWAY future will look like