Rail is very important for the Swedish corporate market and was a natural part of the Amadeus offer with SJ (Statens Järnvägar) right from the beginning of Amadeus existence. Now with the launch of Rail Display, we’re taking rail to another level. Concretely, what does it mean for a railway, and what is the role of Amadeus local teams when a new solution is launched?
Rail integrated into the travel booking process
"Not having to switch to another application when a customer asks for a rail booking is a big bonus for both the travel agency and the railway."
Rail is a natural choice for corporations and this integration makes the booking available via the travel agencies normal workflow, regardless if the booking is made offline by travel professionals or online by the travellers.
The value of the travel agency channel: interview with SJ and MTR Express
Global reach, local expertise: a marketing arm for railways
Our local Amadeus people will help serve travel agencies in the market daily through our different services by:
- Bringing local expertise on how the market, rail products and services are set up;
- Identifying the right distribution channels;
- Ensuring that travel sellers can get the best out of the solutions to increase revenues;
- Helping to promote international rail sales.
What NEXT? Welcome International sales
Alongside the Amadeus vision of a global rail solution, railways can now look further afield to target international sales.
"Once a railway is integrated into Rail Display they can now consider being sold in other markets, tapping into new customer segments. Travellers will see more choice at their travel agency."
The Amadeus merchant model accelerates the deployment across new markets and reduces the effort to manage points of sale and currency. SJ, MTR and Samtrafiken which are now available through Rail Display can turn to build their international sales strategy with more clarity.
Director Portfolio and Marketing at Amadeus IT Group – Scandinavia
Would you like to know more about flexible solutions for railways and travel agencies?