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SmartRail Europe: The 21-st century rail traveller

February 28, 2014
Author: Eve-Marie Morgo

Amadeus Rail team joined hundreds of industry professionals in Amsterdam to attend the first edition of SmartRail Europe Congress & Expo 2014. Delegates from Europe, Asia, Australasia, Africa, North America and the Middle East came to see first-hand some of the most innovative trends, developments and innovations.

Throught the event, we heard lots of lively and informative discussion around developments within the industry, saw for ourselves some exciting technological developments showcased in the innovation seminars and enjoyed the opportunity to network with colleagues from across the industry.

 

3 ways to help the 21st century Rail traveller choose rail

As well as exhibiting at the event, two of the Amadeus Rail team were involved in the presentation and workshop programme. Thomas Drexler, Director Amadeus Rail and Ground Travel, presented a well-attended session on ‘3 ways to help the 21st century traveller choose rail'. You can view a copy of Thomas's presentation here:

 

  

 

Increasing revenue through international distribution

Oliver Schmidt, Sales Manager Central & Eastern Europe, also held a workshop to discuss the subject of 'Increasing revenue through international distribution’. Despite being the last session of the final day, the workshop proved very popular and included some interesting discussions around the workshop challenge on how to attract new customers to rail.

The challenges of international distribution were explored from a carrier, distributor and passenger perspective and the conclusion was reached that new railway passengers (those that are not already familiar with the different rail systems across Europe) have to be educated and informed about how rail is functioning in different countries.

One way to do this is through educated and trained travel agents, by websites like seat61.com for example, or by mobile apps for public transport in different cities. During the workshop, Oliver presented a case study on how Amadeus helped Thalys with their distribution in Germany via Air-Rail Display helping them achieving profitability

We are looking forward to attend to the upcoming Rail Revenue edditions! 

Don't miss any event, take a look at the upcoming ones:  

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