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SmartRail Europe: the 21-st century rail traveller

February 28, 2014
Author: Eve-Marie Morgo

We joined the first edition of SmartRail Europe Congress & Expo 2014 to see first-hand some of the most innovative trends, developments and innovation in rail. Did you miss our presentation on how to make the rail traveller choose rail? Read on to get the presentation and the event's details. 

 

3 ways to make the 21st-century rail traveller choose rail

Thomas Drexler talked in his session on ‘3 ways to help the 21st-century traveller choose rail'. You can view a copy of Thomas's presentation here:

  

  1. Be visible. Make it easy for the traveller to find you across all the customer journey.
  2. Be integrated. To be found in the whole travel ecosystem and move towards multimodality.
  3. Be consistent. Consistent customer information will help you to build customer loyalty and improve the rail customer experience. 

Increasing revenue through international distribution

Oliver Schmidt, Sales Manager Central & Eastern Europe, discussed how to increase revenue through international distribution. Questioning its challenges from different perspectives: from a carrier, distributor and a passenger. The conclusion is that rail passengers need to be educated and informed about how rail is functioning in different countries.

One way to do this is through trained travel agents, by websites like seat61.com for example, or by mobile apps for public transport in different cities. During the workshop, Oliver presented a case study on how Amadeus helped Thalys with their distribution in Germany via Air-Rail Display helping them achieving profitability

We are looking forward to attending the upcoming Rail Revenue events! 

Don't miss any event, take a look at the upcoming ones:  

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