Amadeus Rail team joined hundreds of industry professionals in Amsterdam to attend the first edition of SmartRail Europe Congress & Expo 2014. Delegates from Europe, Asia, Australasia, Africa, North America and the Middle East came to see first-hand some of the most innovative trends, developments and innovations.
3 ways to help the
21st century Rail traveller choose rail
As well as exhibiting at the event, two of the Amadeus Rail team were involved in the presentation and workshop programme. Thomas Drexler, Director Amadeus Rail and Ground Travel, presented a well-attended session on ‘3 ways to help the
Increasing revenue through international distribution
Oliver Schmidt, Sales Manager Central & Eastern Europe, also held a workshop to discuss the subject of 'Increasing revenue through international distribution’. Despite being the last session of the final day, the workshop proved very popular and included some interesting discussions around the workshop challenge on how to attract new customers to rail.
The challenges of international distribution were explored from a carrier, distributor and passenger perspective and the conclusion was reached that new railway passengers (those that are not already familiar with the different rail systems across Europe) have to be educated and informed about how rail is functioning in different countries.
One way to do this is through educated and trained travel agents, by websites like seat61.com for example, or by mobile apps for public transport in different cities. During the workshop, Oliver presented a case study on how Amadeus helped Thalys with their distribution in Germany via Air-Rail Display helping them achieving profitability.
We are looking forward to attend to the upcoming Rail Revenue edditions!
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