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    TIME TO SHAPE UP FOR THE BATTLE FOR THE CUSTOMER 

    Three railway segments have evolved with a focus on new business, competition and demands from the traveller, each of them, with a different goal. 

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Amadeus Rail Blog

Can digitalization increase railways' quality of services?

Posted by Prof. Andrea Giuricin on July 10, 2018
Passenger rail deregulation is increasing railways' speed of change. In an industry, where infrastructure investments, such as new high-speed lines, take the largest slice of the cake, can soft investments increase railways' service quality?  

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How good are railways in accessible rail travel?

Posted by Marta Desviat on July 09, 2018

Our recent research study highlighted the different accessibility barriers in rail travel. Today, we want to take a look at how good the rail industry is when it comes to accessible travel, looking at railways' best practice examples and how technology can enable a more accessible travel experience. 

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Bleisure travel: it's time to inspire your travelers

Posted by Marta Desviat on November 06, 2017

Bleisure travel has been cited as an emerging trend for years. During the Amadeus Rail Innovation Forum, we explored the bleisure travel opportunity for the rail industry. Who are the travelers that are predisposed to combine work with some days off? How can you inspire them to book rail?

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Accessibility in rail travel: is it an easy road?

Posted by Marta Desviat on November 03, 2017

According to the World Health Organization, 15% of the total world population lives with some disability type. Providing a satisfactory trip experience to travelers with accessibility needs is still a challenge nowadays. Our latest study, 'Voyage of discovery' will show you how. 

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#5 easy payments to unlock rail travel in Asia Pacific

Posted by Pierre-Yves Guillaume on October 09, 2017

Can new payment methods help you to reach rail customers in Asia Pacific? Today we bring you the last factor: making payments easy to unlock the true potential of rail in the region

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#4 Complement, cooperate and compete for seamless travel

Posted by Pierre-Yves Guillaume on September 01, 2017

Most of your customers are using different transport modes, but offering them a multimodal travel experience is rarely possible. Today, we explore why collaboration is key to uncover the true potential of rail in Asia Pacific. 

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The impact of social media on the rail industry

Posted by Marta Desviat on August 31, 2017

Social media creates new dynamics between your business and its customers. One customer experience can impact millions of potential new ones. So how can social media add value to your business? Today, we bring you top examples on how travel brands are rocking social media. 

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#3 Mobile: a must in rail travel

Posted by Pierre-Yves Guillaume on August 08, 2017
With more than 4 billion mobile connections,  Asia Pacific is the world's most tech-savvy region. Keep on reading to understand  why mobile is important for your rail traveller in order to uncover the true potential of rail in Asia Pacific .

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#2 Making rail data universally available

Posted by Pierre-Yves Guillaume on July 05, 2017
In this new blog post, we will discover the #2 factor to uncover the true potential of rail in Asia Pacific. Keep on reading to understand  why it is important to make your data universally available. 

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#1 capturing customers old and new: rail travel in Asia Pacific

Posted by Pierre-Yves Guillaume on June 26, 2017
Welcome to a new blog post! We will discover the #1 factor to uncover the true potential of rail in Asia Pacific. Keep on reading to learn how to capture the new rail traveller customer. 

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Five make-or-break factors to unlock rail travel in Asia Pacific

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