By 2030 more than 1.8 billion of us will travel internationally every year. But what motivates us and how we will behave in the future? Keep on reading to discover what is going to change.
The answer to this questions lies in our report Future Traveler Tribes 2030. This report encourages you to think differently about your customers. It highlights the need for a much greater focus on travelers’ values, in order to provide a rewarding experience. However, we have summarized the report key highlights.
How will we purchase travel?
By the end of the next decade, some travelers will purchase and consume travel experiences almost entirely on the basis of:
- How shareable they are,
- How much ‘capital’ they generate, via social networks.
Another group of travelers will demand total simplicity and freedom from having to arrange their own travel by 2030, wanting as much as possible to be done remotely, by third parties. At the same time, a dedicated group will emerge with a desire for only the most hedonistic, indulgent and must-have experiences.
What will be our travel motivations in the future?
Based on interviews with leading futurologists, travel industry experts and travelers from across the world we have identified 6 different travelers profiles that will motivate our travel decisions:
- Social Capital Seekers will book their holidays relying heavily on peer reviews and online recommendations to validate their decisions.
- Cultural Purists will look at holiday-making as a chance to immerse in a cultural experience, where enjoyment of the break depends on the authenticity of the experience.
- Ethical Travelers will make travel plans based on moral grounds, for example decreasing their carbon footprint or improving the lives of others.
- Simplicity Searchers will prefer bundled offers, seeking to avoid managing too many trip details themselves.
- Obligation Meters will have a specific purpose for traveling, and thus have constraints on time and budget; they will seek for technology that removes the hassle of travel.
- Reward Hunters are only interested in indulgent travel. Many are looking for a ‘must have’ premium experience.
By defining travelers by their preferences and tastes, rather than demographics, railways and travel agents alike will be able to tailor their products effectively, allowing consumer better choice and service.
If you would like to know more about this traveler profiles, get the full report here.