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Rail travel in Europe has never been so easy

July 12, 2018
Author: Eve-Marie Morgo

©Picture: SBB CFF FFS

We have developed a new booking engine that will allow travelers to more simply book international rail tickets, offering the best routes and prices in one place.

A flexible rail booking solution for international rail travel

Switzerland is located at the center of the European railway network and is renowned for its excellence, innovation, and efficiency. And yet, when a customer wants to travel cross-border from Switzerland, they often have to visit several operator websites to find the best fares and routes, creating a disjointed and time-consuming experience.

This is why SBB has selected Amadeus to deliver a powerful, intelligent and flexible booking solution. The service will help passengers traveling around Europe to find the best connections and cheapest fares in one place. Whether searching for routes from Aachen to Zurich or Zug to Aix en Provence, the best ticket prices will be available to customers on a single screen, for better, more connected journeys.

"As demand for international train services continues to rise, so does the opportunity to offer a comfortable and better connected service. By working together with Amadeus, SBB is harnessing the potential of new technologies to modernize the distribution of international rail tickets while offering a better experience for passengers.” Alexander Gellner, Head of International Distribution and Marketing, SBB

Benefits for SBB and the the traveler

Passengers using the new booking system will enjoy an at-a-glance view of all possible routes and costs, just by entering a departure and destination station. The booking engine incorporates all SBB’s sales channels – online, mobile and at stations – enabling SBB to sell a more enriched offer from railways in neighboring countries and popular destinations like Berlin and Paris.

“With the new booking system, customers will be able to access better information on international fares and simpler ticketing.” Alexander Gellner, Head of International Distribution and Marketing, SBB

The benefits don’t end here. SBB also quickly recognized the potential to easily present the best available fares to its customers. A state-of-the-art price display and comparison tool is, therefore, is built into the system and will go live later this year.

“Rail travel doesn’t need to be complicated and we’re thrilled to be working with SBB to make life easier for Swiss passengers. The tool we’re building will put the best prices and the best routes all in one place, and that’s great for passengers and great for SBB,” Antoine de Kerviler, Global Head Rail & Ground Travel, Amadeus.

Would you like to know more about this new rail booking solution? Contact us!  



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