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Amadeus to distribute China Rail network globally

December 19, 2018
Author: Antoine de Kerviler

Since November 2018, travel agents in important markets such as Central and Eastern Europe, and Asia Pacific are able to access and book China rail’s full range of fares through Amadeus.

CHINA, THE GOLDEN OPPORTUNITY FOR RAIL TRAVEL 

China presents one of the greatest opportunities for the development of rail technologies. What Europe and Japan accomplished over 40 years, China has effectively quadrupled in little more than a decade. Today, China’s high-speed rail network stretches for over 25,000 kilometers¹, trailed by France with 3,200 kilometers, and is fast becoming an attractive complement to flying for travelers, as Rail provides a smooth and convenient alternative.

"Around the world, we’re seeing high-speed rail increasingly recognized as an alternative to air travel and this is no more evident than in China. During peak holiday and festive periods, high-speed trains play a pivotal role in transporting passengers to major cities, with more than 131 million trips made during China’s national day “Golden Week”³ and 390 million trips 4 for the “Chunyun” migration.  Antoine de Kerviler, Global Head of Rail & Ground Travel, Amadeus

YOU CAN NOW ACCESS CHINA RAIL FULL RANGE OF FARES

With China’s rail network expected to transfer more than 3.25 billion passengers² this year, the opportunity for travel agencies to enhance their competitive position and the traveler experience is significant. Amadeus is now enabling travel agencies to go beyond air and offer travelers simple access to the largest high-speed rail network on earth. The move sees Amadeus become the first platform to distribute China rail content to travel agencies beyond China and reinforce its commitment to become a major partner to the rail industry in Asia-Pacific.

Since November 2018, agents in important markets such as Central and Eastern Europe, and Asia Pacific are able to access and book China rail’s full range of fares through Amadeus, starting with Russia, Hong Kong, and Taiwan. Travel agencies are able to book and refund tickets in multiple languages through the Amadeus Selling Platform, giving travelers who may experience high-language barriers when traveling in China, ease, and convenience.

‘With rail becoming an integral part of the travel chain in China and the Asia-Pacific region, we are committed to powering rail content through our travel sellers’ network. We are helping travel agencies and sellers to better understand traveler’s needs in these markets, offer seamless, multi-modal travel, and maximize all sales opportunities across different channels.’ Antoine de Kerviler, Global Head of Rail & Ground Travel, Amadeus

 

Would you like to know more about this new rail booking solution? Contact us!  

 

[1] Travel China Guide 2018 China High-Speed Railway Network
[2] Travel China Guide 2018 China High-Speed Railway Network
[3] Travel China Guide 2018 China High-Speed Railway Network
[4] Global Times 2018 Six out of ten rail travelers to take high-speed trains in Chinese New Year travel rush

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