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Amadeus Total Rail Customer Forum 2012 - Next Week!

November 21, 2012
Author: Eve-Marie Morgo

We are now just a few days away from the beginning of the Amadeus Total Rail Customer Forum 2012, which will begin with cocktails on Monday evening before throwing open its doors on Tuesday 27th November.

We’re very much looking forward to welcoming delegates and representatives from railways across the globe to our Executive Briefing Centre in the South of France. Attendees will hear from such industry experts as Mathias Hüske, CIO of Deutsche Bahn, and Angelo Rizzi from American Express Corporate Travel; we’ll also be welcoming back some familiar faces, including Mark Smith, Founder of www.Seat 61.com.


Presentations from Amadeus executives including Francisco Pérez-Lozao Rüter, Senior VP, New Businesses; Hervé Couturier, EVP, Development; Holger Taubmann, Senior VP, Distribution; Eberhard Haag, EVP, Global Operations; and Thomas Drexler, Director of Rail, will detail how Amadeus is working with rail companies to both meet the challenges and seize the opportunities they face. Our latest product innovations will be available to view in our Rail Technology Showcase, and there will be networking opportunities during scheduled breaks and at our Tuesday evening gala dinner.


The theme of this year’s event is ‘towards a customer centric industry’. It’s a critical time for the rail industry as a result of deregulation, increased competition and a renewed interest in rail from both business and leisure travellers. To meet these challenges, our industry needs to become more customer-centric, and put the customer at the heart of everything it does. The Forum will discuss how this ambition can be realised, looking at the theme from various angles: from one of the opening presentations, which will detail ‘the customer’s view of the rail industry’; through to a discussion of how technological collaboration is critical to the future success of rail travel; with viewpoints along the way from a number of rail companies, one of whom will present how it is changing its distribution process to make rail more accessible to the customer.


We also look forward with great anticipation to Wednesday’s Big Debate, where, having heard about the customer, outsourcing, and collaboration, our panel of industry experts will aim to answer important questions such as ‘How is all this coming together to make the rail industry more customer centric?’; ‘Are customers listened to?’; and ‘Is competition working for the customer?’


We hope you are as excited about the start of the Forum as we are. If you are sadly unable to attend then do keep an eye on our blog for daily news and regular updates from the Forum itself. You can also follow the discussion on twitter via #railforum. See you next week!

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