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Deutsche Bahn increases rail international sales in the OTA channel

June 16, 2015
Author: Eve-Marie Morgo

We have just renewed our agreement with Deutsche Bahn (DB) for another 3 years. We are looking forward to growing DB's online rail distribution and help them reach travelers beyond Europe, extending the two companies’ 20-year long relationship.

Railways are facing a challenging business landscape, as multimodal transport competition continues to emerge. Cooperation and sharing is accelerating in the online channel, with travelers now more than ever having a greater choice of transport modes to provide a door-to-door travel experience.

OTAs can now better serve the leisure traveler

Now OTAs can better serve the leisure traveler worldwide with access to DB’s full offer and fares via Amadeus Rail Web Services. In addition, corporate and traditional travel agencies continue to be able to offer DB content via Amadeus Rail Display and Amadeus Online Booking Tool.

Amadeus’ rail booking solutions provides OTAs with a one-stop-shop to  more than 10 railways providers content including DB.

Today’s rail traveller has evolved from a station-to-station process to a door-to-door experience. We must adapt to remain competitive. Our expanded relationship with Amadeus secures DB’s offer availability in all channels the traveller might choose. This means business and leisure travellers alike will be able to book DB in Germany, Europe and beyond through Amadeus’ range of channels. I trust this partnership will further support rail travel and mark the path to making DB the leading travel choice in Central Europe.” Mathias Hueske, Head of E-Commerce, Deutsche Bahn

Integration is simple thanks to the platform’s standardized interface and processes. Customers traveling in or going to Germany and neighboring countries will have more travel choice through their OTA[1], with the possibility to easily view and compare a DB rail fare with an airfare. They will also have the added convenience of booking all DB fares in the same way as in Germany, regardless of their origin.

“It has been over 20 years since we signed our first agreement with Deutsche Bahn. This relationship has matured significantly, and today we face exciting new developments which are transforming the rail scene. The addition of DB into our Rail Web Services solution marks a new step in the right direction towards the traveller, offering them a connected network of travel options beyond rail. I’m delighted that we are well underway in fulfilling DB’s vision for expansion with several OTAs actively working on this integration.” Thomas Drexler, Amadeus

 

 

[1] Subject to commercial agreement between DB and the distributor

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