Hahn Air, the e-ticketing expert, has chosen Amadeus to introduce its rail offer “speed-alliance®” into the Air-Rail Display using the IATA designator 5W. With the launch of the first phase, selected rail routes of WestBahn in Austria and NTV in Italy can be booked worldwide.
Travel agents will have access to new rail routes and can easily compare and contrast them with air routes in an instant.
In doing so, they may discover new travel options they might not have been aware of. Imagine you want to get from Vienna to Salzburg with WestBahn, a private Austrian rail company that has run train services on Austria's Western Railway since December 2011. It might well be cheaper as well as possibly faster to take the train, when you consider the train takes you from city centre to city centre in 2.5 hours, compared to a 50 minute flight plus travel time to and from the airport, as well as the time it takes to clear check-in and security. What’s good is that all options can conveniently be viewed in one screen to make the best travel choice. Afterwards, you can book the rail ticket in exactly the same way as an airline ticket, receiving confirmation of the sale in real time.
For railways, this is a straightforward way to become part of the “air” world, enabling them to compete but also to combine their routes with flights.
Railways also gain extra visibility with Amadeus’ global network of travel agencies and corporations, potentially acquiring new customers, increasing revenue, and making their train services as easy to sell as air travel.
The traveller has a lot to gain from the Air-Rail Display. Eventually the travel experience can improve by having added visibility of new rail routes alongside air, being able to make the right travel choice as a result. Having broader travel options means travellers may well get closer to their end destination, reducing trip time. They may also prefer having convenient advantages, such as a Wi-Fi network and extra leg room.
“We are very pleased to extend the long-term relationship with Amadeus by integrating our new product speed-alliance® (5W) in their Air-Rail Display,”Alex Proschka, Managing Director Hahn Air Systems
“This agreement offers enormous possibilities to both speed-alliance’s® railway clients, who gain true global visibility through Amadeus’ global network, and travel agents, who are provided with a broader choice when selecting and booking railway content.”