• Turning Rail Passengers into Customers


    TURNING
    RAIL PASSENGERS INTO CUSTOMERS

    Innovation in rail was once reliant on engineering and infrastructure, but today's technology advances enable rail to adapt to every aspect of the customer journey.

    Railways are in need of efficient systems in order to capture customer data to offer personalised and predictive options to their travellers. Done right, rail technology raises productivity, cuts costs, and gives the whole customer experience a new feeling of ease and peace of mind.

     

    Customisation is already influencing the world of today’s travel and with the wealth of data available, it is now the time to know your traveller.

    26% of travellers are more likely to respond to messages tailored to personal interests.

    Thinking like a retailer, Amadeus report 

    Data-driven customer insights will be key to more personalised experiences. Information about the customer’s preferences will enable rail operators to anticipate traveller needs and be a key factor for differentiation.

    Understanding past behaviour, traveller profiles and traveller preferences are central to creating a relevant, contextual and even predictive experience. 


    Using these insights, rail operators can anticipate the services their travellers need on a journey and which revenue-boosting services they can offer them prior to their trip. By doing so, passengers’ perception of the rail journey, and the value they assign to rail brands will significantly improve, transforming rail passengers into loyal customers.

    HOW WE CAN HELP YOU

    Amadeus Reservation and ticketing

    RAILyourWAY

    Amadeus Rail builds scalable, adaptable and modular solutions to help manage your rail offer effectively according to your specific requirements.

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    Whitepaper Reinventing rail in Europe: Tha battle for the customer

    THE BATTLE FOR THE CUSTOMER

    In the last ten years, travel experienced more change than it saw in the previous fifty years. It was nothing less than a customer revolution.

    In this paper we bring together leading figures from across the European travel industry to discuss how the rail industry can win the battle for the customer. Technology is the critical enabler in the customer revolution: The Battle for the Customer will ask how rail can use it to strengthen customer focus and look to other industries for best practices in terms of the strategies and mind sets that drive change.

     

    DOWNLOAD WHITEPAPER

    LEARN MORE FROM NIENKE BLOEM      

    Learn more about Customer Experience in our interview with Nienke Bloem, a first hand specialist.

     

     

    How can railways ADAPT TO THE NEW TRAVELLERS' SEGMENTATION 

    Decius Valmorbida gives us an insight onthe Future Traveller Tribes 2030 study.



     

     

    LEARN MORE ABOUT RAIL CUSTOMER SATISFACTION

    Millennials are becoming an increasingly prominent traveller

    ON BOARD WITH THE MILLENIAL TRAVELLER

    Millennial travellers are challenging railways to innovate. The rail companies that respond with flexible, mobile, personalised products, services and solutions are those that will succeed in capturing the loyalty of this traveller segment.

    Read more

    Innovation in rail: creating betther passenger experience

    INNOVATION IN RAIL: CREATING BETTER PASSENGER EXPERIENCE

    As speed, technology and staff education improve, rail companies will have a real chance to get back the full romance of rail travel and create a better passenger experience.

    Read more

    Case Study: Key travel

    Amadeus revolutionises rail booking 

    With Amadeus Rail Display, Key Travel has reduced end-to-end booking time by a half.

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