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Future Traveller Tribes 2030: Building a more rewarding journey, outlines how airlines and their complementary service providers can better serve traveller needs in the future through effective merchandising strategies, in a world where travellers are defined not by their demographic segment, but by their purchasing behaviours and motivations.
The paper outlines how the traveller journey itself will change by 2030, thanks to
The research highlights essential areas for greater collaboration with travel management intermediaries and suppliers to deliver a more rewarding journey for both the traveller and the industry.
Indeed, whether you are considering questions such as ‘what level of personalisation should we offer?’ or ‘how can we improve the rail purchasing experience?’ this paper provides a comprehensive framework to support your strategic planning.
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