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    FUTURE TRAVELLER TRIBES 2030


    Understanding tomorrow´s traveller

    By 2030 more than 1.8 billion of us will travel internationally every year. What motivates us and how we behave will be radically different to today?

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Future Traveller Tribes 2030, identifies six new traveller segments - or tribes - that will impact travel by 2030, including:

  1. Simplicity Searchers
  2. Cultural Purists
  3. Social Capital Seekers
  4. Reward Hunters
  5. Obligation Meeters
  6. Ethical Travellers

Travellers of tomorrow will be motivated to choose travel products that provide them with increased ‘social capital’, ‘truly authentic local experiences’, and ‘reward’.

The report, which offers compelling insights for anyone in the travel industry as well as passengers themselves, finds that traveller tribes will be defined by their lifestyle habits and behaviours in a world that is increasingly complex, ageless and more technologically advanced.

The analysis also includes key findings and insights on the demographic and economic landscape in 2030, the consumer landscape and the technological landscape.

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